Mathieu Houvenaeghel

My collaboration with the pharmaceutical company Lilly began six years ago.

This experience allowed me to approach my work within a global company and strengthen my skills as an art director.

This long-term assignment allowed me to deepen my practice of large-scale institutional graphic design. While respecting Lilly's graphic charter, I was able to understand and integrate how the marketing department of a large company operates.

I supported my visual productions, as well as those of other designers, at each validation stage (specific to the pharmacology field) and throughout the graphic chain.

My main tasks revolved around visual creation, adapted to numerous print or web formats: logos, posters, branding, mailings, web banners, visual identities, animated visuals, information booklets, flyers, business cards, as well as numerous visuals for stands such as totems, kakemonos, and similar items (POS displays).

I also carried out numerous DTP tasks: resizing and updating existing documents, both textual and graphical.

I believe this collaboration with Lilly has allowed me to develop my creative sensitivity, my organization, and my reactivity. I also learned to cooperate with many people with different roles simultaneously. This work environment was an opportunity for me to consolidate my skills by approaching new media from a graphic design perspective. I also enriched my knowledge of institutional graphic design codes.

My mission with Lilly continues, and I am still deepening my understanding of the corporate world through marketing and graphic design.

B-Rated International defines itself as a new sales label based in Paris, representing conceptual films, quality documentaries, and art-house cinema. Its goal is to combine commercial and artistic ambitions, driven by a new vision and emerging talents.

As art director, I created the visual identity for this exceptional new label. The creative process went very well, and we developed a geometric logo that aligns with B-Rated's values: efficiency, rigor, and clarity.

This identity will be used and adapted across various print and web/digital communication channels. I am honored to have participated in this experience and to have been responsible for its graphic design and creation.

Redesign of the EH Bioscience website: BEYOND Men's care.

A very interesting mission in terms of architecture for a website. We started from existing slides to recreate EH Bioscience's unique universe. We harmonized and revised all creations: development of a new graphic charter, typography, alignment, colors, and new photographs to be integrated.

This mission went very well; we were able to move forward through genuine collaboration towards the final deliverable.