Freelancer profile translated to English.
Back to original languageAbout Mathieu
A human and commercial adventure. This is what characterizestwelve years of my life creating, managing, and developing my wine barsin Montpellier.
As I have been supportingcompanies that seek my expertise to enhance their businesssince 2022, I transform this hands-on experience into direct value formy training programs: practical, real-world, shared knowledge.
đLet's enhance your (future) business with my cross-functional experience:
â Purchase and sale of wine bar businesses
â Trainer for wine tasting schools and clubs
â University Lecturer for Wine Commerce and Oenology
â Wine shop manager
â Consultant for setting up Wine Houses and HORECA
â Business Sommelier for brand enhancement
â Event Sommelier for MICE, seminars, and exclusive events
â Co-author of the 100% biodynamic guide
â Ambassador for the GrĂ©s de Montpellier appellation
â¶ïžFrom startup to optimization, I can guide you on:
đČ Understanding the key concepts of running a business (choice of legal structure, accounting and legal obligations)
đČ Defining the key steps for creating and developing your business + creating a business plan
đ Becoming a wine expert, understanding all factors influencing wine style and quality
đ Mastering tasting steps, taking notes, and classifying a wine
đ· Developing a relevant wine offering based on your identity and trends
đ· Creating an oenological workshop, showcasing vintages, food and wine pairings
đ· Mastering trends to position your wine offering
đ· Adapting and optimizing your purchases, inventory, and margins
đ· Promoting, advising on, and interactively serving wine
The advantages?
đ
Proven experience as a business owner (15 years)
đ„ Passion and rigor, no false promises, the reality of the field is uncompromising
đ§âđ Theory applied to your business through real-world anecdotes
French
Native or bilingual
English
Conversational
Can work on-site
Montpellier (up to 50km)
Experience
- J&M's CaféManagerRESTAURANTS AND FOOD SERVICEJune 2010 - February 2015 (4 years and 8 months)Montpellier, France
Creation, management, and enhancement of a wine bar
Business Management: Decision-making for company steering. Administrative, banking, and accounting tasks. Performance analysis and strategy adjustments.Wine List Creation: Analytical tasting and wine list positioning (commercial strategy, pricing, references, labels...). Creation of an attractive and compliant document. Professional monitoring for trend identification, competitor analysis, and cost optimization.Wine Purchasing: Sourcing at trade shows and vineyards. Visits to estates for knowledge, relationship building, and purchases. Purchase optimization to increase margins.Inventory Management: Management and procurement, organization of inventories, cellar optimization.Sales: order taking, advice, active and interactive service, food and wine pairing advice.Marketing: Writing and creating content for various media / social networks / rating sites.Snacking: Creation and production of the food menu. Raw material purchasing. - le VinariumManagerRESTAURANTS AND FOOD SERVICENovember 2015 - July 2022 (6 years and 8 months)Montpellier, France
Creation, management, and enhancement of a wine bar
Business Management: Decision-making for company steering. Administrative, banking, and accounting tasks. Performance analysis and strategy adjustments.Wine List Creation: Analytical tasting and wine list positioning (commercial strategy, pricing, references, labels...). Creation of an attractive and compliant document. Professional monitoring for trend identification, competitor analysis, and cost optimization.Wine Purchasing: Sourcing at trade shows and vineyards. Visits to estates for knowledge, relationship building, and purchases. Purchase optimization to increase margins.Inventory Management: Management and procurement, organization of inventories, cellar optimization.Sales: order taking, advice, active and interactive service, food and wine pairing advice.Marketing: Writing and creating content for various media / social networks / rating sites.Snacking: Creation and production of the food menu. Raw material purchasing. - MathieuChastaingTrainer - Business SommelierWINE AND SPIRITSAugust 2022 - Today (3 years and 10 months)Montpellier, France
Training
Wine and Entrepreneurship Trainer: Creation of the training program "Create, manage, and enhance your wine business" and training for professionals and future professionals.Public Wine Trainer: Creator of oenological workshops, trainer for wine schools, associations, tasting clubs, and wine shops.University Lecturer: Preparation and teaching of the "Creation and takeover of wine businesses" course for Master 2 students in Wine Marketing and Commerce.Presentation of the Languedoc vineyard to oenologists in Master 2.Consultant: Creation of wine lists for HORECA. Setting up a Wine House to promote an appellation.Services
Wine Shop Manager: Manager and support for the Languedoc Wine Shop, part of the AOP Languedoc syndicate.And as a replacement for various wine shops.AOC Grés de Montpellier Ambassador: Promotion of the appellation, its winemakers, and wines to food and beverage professionals in the Montpellier - SÚte area.Facilitation
Business Sommelier: Brand and company promotion during events. Presentation in French, English, in front of more than 100 people.Creator of exclusive events.Event Sommelier: Fun MICE (Meetings, Incentives, Conferences, Exhibitions) activities in PACA - Occitanie and Barcelona for companies and private events.Tasting
Co-author of the 100% biodynamic guide: Tasting of over 600 wines, rating, and writing articles for the only 100% biodynamic wine guide in France.Taster and Jury Member: Tasting and rating of wines for guides, awards, competitions, and magazines
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Education
- Master level South of FranceEcole des vins du Laguedoc2017Connaissances globales sur le vignoble du Languedoc
- Geo-sensory and intuitive tastingFranck Thomas Formation2024Dégustation géo-sensorielle et intuitive des vins
Skill set
Categories
- Other