Freelancer profile translated to English.
Back to original languageAbout Mathieu
đ WHAT I DO
Google Ads consultant for over 8 years, I help B2B companies, local SMEs, and ambitious groups scale their acquisition withGoogle Adscampaigns (Search, Performance Max, Shopping, YouTube) designed to convert and last.
Every euro invested mustgenerate a real, measurable, and immediate return.
I also work on Facebook Ads (Meta Ads) as a complementary lever to maximize your overall ROI.
đ WHY ME?
Results-driven culture + entrepreneurial vision:I understand business challenges with an approach that gets straight to the point.
References: Auchan, Media Markt, Total Energies, Arval (BNP Paribas), Rotarex, Metzger, B2B, local SMEs
đ HOW I WORK
â Comprehensive Google Ads audit & account restructuring
â Bidding, keyword, ad, and extension strategy
â Tracking: Google Tag Manager, GA4, Google Ads conversions
â Conversion-oriented landing pages
â Continuous optimization with Looker Studio reporting
đ€ COLLABORATION MODELS
â One-off audit with concrete recommendations
â Monthly retainer with tracked objectives and results
â Embedded mode: Freelance Acquisition Manager
đŒ GOOGLE ADS EXPERTISE: 8+ YEARS - B2B & B2C LEAD GENERATION
Google Ads: Search, Shopping, Display, YouTube, Performance Max
Tracking: Google Tag Manager, Meta Pixel, GA4
Landing Pages: Creation, copywriting, optimization
Facebook Ads & Meta Ads: Lead Generation, E-commerce, Retargeting
đđ»ââïž CLIENTELE
50+ clients supported: from local micro-businesses to large corporations
Sectors:E-commerce, B2B/B2C, Construction, Mass Retail
đ CONCRETE GOOGLE ADS RESULTS
â
Revenue x3 in 12 months for a veranda specialist (Google Ads)
â
+200% app installs with constant budget (Google Ads)
â
ROAS x27 on e-commerce campaign
â
Budgets managed: âŹ1,000 to âŹ100,000/month
đ SIMPLE ENTRY POINT
Express audit or Looker Studio to identify your quick wins.
Contact me, I respond in under 2 hours
French
Native or bilingual
English
Native or bilingual
Italian
Conversational
Russian
Basic
Can work on-site
Paris (up to 50km), Lille (up to 50km), Annecy (up to 50km), Lyon (up to 50km), Marseille (up to 50km)
Experience
- Stuart UK - FR cost center (âŹ)
On Malt
Expert Google Ads: Audit & Strategy B2B (Last-Mile Logistics)TRANSPORTATIONFebruary 2026 - March 2026 (1 month)Paris, FranceTRANSPORT & LOGISTICSMission: Audit and diagnose the performance drop of a B2B Google Ads account for a delivery platform operating in France and the UK, causes not identified by the internal team.Analysis performed:Full Search + Performance Max audit for France and UKIdentification of causesAnalysis of HubSpot tracking and optimization detectionPrioritized recommendations with a stabilization planResults obtained:â Full diagnosis delivered in 5 daysâ Causes of the drop identified and documentedâ Recovery plan applied by the clientâ Recommendations implemented the following week - VartisExpert Google Ads + LinkedIn: Parisian Law FirmLEGALMarch 2026 - April 2026 (2 months)Paris, FranceLEGAL SERVICESMission:Generate qualified leads for a law firm specializing in business law (partner disputes, commercial leases).Context:Ultra-competitive sector, high CPCs, very specific target audience (business leaders, company managers).Strategy implemented:Google Ads Search campaigns on high-intent legal keywordsCreation of dedicated landing pages for each specialty (partner disputes, commercial leases)Advanced tracking: form submissions + phone callsAutomated LinkedIn prospecting via multi-step sequencesLinkedIn content creation to strengthen the firm's credibility + SEO articlesResults obtained:â Landing pages with optimized conversion ratesâ LinkedIn sequences generating qualified responses upon launchâ Full form + call tracking in placeâ Structured digital presence on two acquisition channelsChallenges overcome:High CPC legal keywords requiring precise campaign structureDifficult B2B audience targeting on GoogleImplementation of multi-touch tracking (form + phone)
- eco greenExpert Google Ads & SEA - RooferCIVIL ENGINEERINGAugust 2025 - Today (1 year)Marseille, FranceĂco'Green Sud - MarignaneExpert Google Ads - Roofing Lead Generation (Roofer)CONSTRUCTION & BUILDINGMission: Generate qualified leads for a roofing company specializing in roof renovation (complete roofing, facade renovation, roof cleaning).Context: Limited budget, high local competition, need for immediate profitability.Strategy implemented:- Ultra-targeted Google Ads Search campaigns by service type- Conversion-optimized landing pages (form + direct call)- Advanced lead tracking- Precise geographic targeting (service area)- Continuous optimization of bids and adsResults obtained:â 6 qualified leads generated per monthâ Cost per lead: âŹ116 (competitive sector)â Landing page conversion rate: 12%â Positive ROI from the 2nd monthChallenges overcome:- Constrained budget requiring fine-tuning- High competition on generic keywords- Marseille consuming a significant portion of the budget
Reviews
Dominique
Ă l'Ă©coute - SAS LBC
Reviewed on 6/3/2026
Third month of the mission, Mathieu is still as involved and attentive.
Dominique
Ă l'Ă©coute - SAS LBC
Reviewed on 5/1/2026
Initially contacted for a one-off mission, I quickly chose to continue with Mathieu for a 6-month support. In one month, he managed to structure key elements of my marketing strategy. His strength: not limiting himself to the tool, but working on the substance, with a real understanding of my business challenges. Discussions with Mathieu are effective, results-oriented. This is the type of support I was looking for: useful, concrete, and results-oriented. The future looks very interesting.
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Education
- International Business and ManagementRanepa2016Marketing, Business, NĂ©gociation
Certifications
- Le Tremplin + L'Accélérateur - Google AdsBruno Guyot2022
- La Fabrique à Brutes Théo Lion (Facebook Ads Ecommerce)Coudac2022