Mathieu Bouscaillou

Founder of BOUS’TACOM, I have developed expertise in optimizing Google Business Profiles for solopreneurs and VSEs looking to improve their local SEO.

My business is based on two offers:

Complete creation and One Shot optimization of Google profiles: setting up key information, adding relevant keywords, categories, services, covered areas, photos, SEO description, first Google Posts.

Monthly support with performance monitoring, regular publications (Google Posts), updates, and adjustments to keep the profile at the top of local results.

Through this approach, I help my clients outperform their competitors on Google and generate more calls, quote requests, or visits.

I operate throughout France, with a personalized and effective approach, without the constraints of a large communication agency.

I held the position of Marketing Assistant on a work-study basis with a primary mission: to strengthen the visibility and attractiveness of Renault and Dacia dealerships.

My tasks were varied and allowed me to develop concrete skills in digital marketing, event management, and local communication:

Event Management: organization and coordination of open house events, implementation of in-dealership promotions, and monitoring of local promotional activities.

Marketing Campaigns: management and distribution of SMS and email campaigns to build customer loyalty and generate qualified traffic to dealerships.

Social Media: creation and publication of content adapted to the Renault and Dacia brands, monitoring interactions, and optimizing online presence.

Google Business Profile (formerly Google My Business): complete management of dealership establishment profiles. This included regular updates of essential information (hours, services, photos), weekly post publications, local SEO optimization, and customer review management.

This work on Google Business Profiles significantly contributed to the local SEO of the dealerships, by improving their visibility in the Google local pack (top 3 results).

Through this experience, I acquired a solid mastery of online local visibility, combining the power of Google Business Profiles with targeted marketing campaigns and adapted social media communication.