About Mathias
French
Native or bilingual
English
Conversational
Experience
- MOLLYBrand Content Strategy & Organic GrowthE-COMMERCEJanuary 2019 - Today (7 years and 5 months)As part of the project for the client Molly, our mission is to attract qualified and active traffic interested in the skateboard niche.Objectives:- Increase account reach- Increase subscriber retention- Increase website visits- Build customer loyaltyActions taken:- Precise targeting of customer avatars- Content strategy- Publication planning strategy- Onsite traffic optimization- Organic account growth
- Medhi BenatiaBrand Ambassador Campaign ManagementSPORTSAugust 2019 - Today (6 years and 10 months)As part of the partnership with Medhi Benatia, our mission is to fully manage his influencer campaigns with brands.One-time ambassador contract - for 6 months - 1 year and more
- Louie21Brand LaunchFASHION AND COSMETICSAugust 2019 - Today (6 years and 10 months)As part of the launch of the cosmetic brand Louie21 on digital platforms, a complete web marketing strategy has been planned for this purpose.Actions related to influencer marketing:- Research profiles matching the brand's ethics and universe- Customized scenarios for each influencer according to their universe and niche- Strategic publication planning- Brand awareness strategy through macro-influencers/celebrities/top athletesActions related to sponsored advertising:- Multichannel strategy (Facebook ads, Google ads, Native ads, Emailing)- Retargeting of audiences targeted by influencer marketing- Retargeting video IGC (Influencer Generated Content)- Prospecting similar cold audiences
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