About Mathias
- I launched outbound from scratch at a recognized startup, PlayPlay (less than 20 people at the time, whose strategy was replicated to open offices in Berlin and New York).
- I build the stack, structure the process, and generate the first meetings without needing to be managed.
- SEP, scraping tools, mailing, LinkedIn automations
- Identification of strategic accounts
- Use of AI tools and purchase intents
- Email wording, LinkedIn
- Construction of multi-touchpoint sequences
- Cold Calling | Mailing | LinkedIn
- Monthly Pipeline
- MRR/ARR signed
- Auditing and optimizing your outbound setup
- Structuring and enriching B2B databases aligned with your ICP
- Creating multi-channel prospecting sequences (email, LinkedIn, phone)
- Leveraging intent signals to contact at the right time
- Implementing, upgrading, and automating your CRM workflows
- Creating AI agents (Mistral, Claude)
French
Native or bilingual
English
Fluent
Experience
- LACMÉ podcastLaunching OutboundCULTUREMarch 2024 - Today (2 years and 5 months)Paris, FranceMission
- Setup of tools and SEP (Lemlist, Surfe, Kaspr, Datagma Zerobounce, Linkedin Sales Navigator, LinkedHelper, Hubspot)
- Scraping: data collection and enrichment
- Copywriting for Emails, LinkedIn, and Newsletters
- Cold calling via VoIP and Parallel Dialer
- Automations between tools via Zapier and Surfe
Results- 432 leads generated (2.8/day)
- Outbound lead closing rate - 11%
- +40K ARR in the first 8 months
- PlayPlayAccount Executive (AE)TECHJanuary 2021 - January 2023 (2 years)Paris, FranceResults as Key Account Manager for PlayPlay (SaaS video solution):
- +800 product demos completed
- 72K in new ARR generated monthly
- + 300 clients closed
- +120% performance
- Strategic accounts in Banking, Insurance, Finance, Media sectors
- 6 CAC 40 clients closed
- 60% upsell rate
- 94% renewals
- PlayPlayLaunching Outbound (1st BDR)TECHNovember 2019 - January 2021 (1 year and 2 months)Île-de-France, FranceLaunch of the outbound channel.
- 784 leads generated
- 3.2 SQL / day
- +220% of the objective
- Setup of tools and SEP (Sales Engagement Platform)
- Data collection and enrichment
- Phone prospecting (cold call)
- Dashboard creation
- Implementation of processes and automations (Zapier)
•Scaling the outbound team from 1 to +20 employees•Training and skill development of new outbound recruiters•Deployment and scaling of outbound techniques in the Berlin and New York offices
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Education
- Master's degree, Marketing & Communication.KEDGE Business School2019Master's degree, Marketing & Communication.
- "Classe Préparatoire aux Grandes Ecoles" (CPGE), Business & Economics.Montaigne (Bordeaux)2015"Classe Préparatoire aux Grandes Ecoles" (CPGE), Business & Economics.