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Mathias MouradMM

Mathias Mourad

Expert Outbound B2B | CRM | + 8M ARR generated

€700/day
2 projects
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mathias

With 6 years of experience in Sales, over 1,200 opportunities generated, and +8M ARR generated through the outbound channel, I have specialized in launching outbound machines for early-stage B2B companies.

What is your profile?

🌱 Early Stage:You depend on your inbound leads and want to diversify your sources.
🌳 Growth Stage:You have a prospecting strategy in place but are not generating enough qualified leads. Your sequences, copywriting, automations, CRM, and calls can be optimized.
🚀 Scale Stage:You combine multiple levers (Inbound, Outbound, Partnerships, Referrals) but are struggling with scalability and automation. You are looking to industrialize without losing quality.

Why choose me among other profiles?
  • I launched outbound from scratch at a recognized startup, PlayPlay (less than 20 people at the time, whose strategy was replicated to open offices in Berlin and New York).
  • I build the stack, structure the process, and generate the first meetings without needing to be managed.
How will the mission unfold?

Setting up the tool stack
  • SEP, scraping tools, mailing, LinkedIn automations
Scraping
  • Identification of strategic accounts
  • Use of AI tools and purchase intents
Copywriting
  • Email wording, LinkedIn
  • Construction of multi-touchpoint sequences
Lead Generation
  • Cold Calling | Mailing | LinkedIn
Data and KPI Analysis
  • Monthly Pipeline
  • MRR/ARR signed
I can help you with:
  • Auditing and optimizing your outbound setup
  • Structuring and enriching B2B databases aligned with your ICP
  • Creating multi-channel prospecting sequences (email, LinkedIn, phone)
  • Leveraging intent signals to contact at the right time
  • Implementing, upgrading, and automating your CRM workflows
  • Creating AI agents (Mistral, Claude)
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 15km)

Experience

  • LACMÉ podcast
    Launching Outbound
    CULTURE
    March 2024 - Today (2 years and 5 months)
    Paris, France
    Mission
    • Setup of tools and SEP (Lemlist, Surfe, Kaspr, Datagma Zerobounce, Linkedin Sales Navigator, LinkedHelper, Hubspot)
    • Scraping: data collection and enrichment
    • Copywriting for Emails, LinkedIn, and Newsletters
    • Cold calling via VoIP and Parallel Dialer
    • Automations between tools via Zapier and Surfe
    Results
    • 432 leads generated (2.8/day)
    • Outbound lead closing rate - 11%
    • +40K ARR in the first 8 months
    Cold Call Outbound Strategy Cold Emailing Outbound Marketing Prospecting
  • PlayPlay
    Account Executive (AE)
    TECH
    January 2021 - January 2023 (2 years)
    Paris, France
    Results as Key Account Manager for PlayPlay (SaaS video solution):
    • +800 product demos completed
    • 72K in new ARR generated monthly
    • + 300 clients closed
    • +120% performance
    • Strategic accounts in Banking, Insurance, Finance, Media sectors
    • 6 CAC 40 clients closed
    • 60% upsell rate
    • 94% renewals
    Closing Account Management Key Account Management Account Executive B2B
  • PlayPlay
    Launching Outbound (1st BDR)
    TECH
    November 2019 - January 2021 (1 year and 2 months)
    Île-de-France, France
    Launch of the outbound channel.
    • 784 leads generated
    • 3.2 SQL / day
    • +220% of the objective
    • Setup of tools and SEP (Sales Engagement Platform)
    • Data collection and enrichment
    • Phone prospecting (cold call)
    • Dashboard creation
    • Implementation of processes and automations (Zapier)
    •Scaling the outbound team from 1 to +20 employees
    •Training and skill development of new outbound recruiters
    •Deployment and scaling of outbound techniques in the Berlin and New York offices
    Cold Call Phone Prospecting Outbound Strategy Outbound

Reviews

5.0

Out of 2 ratings

DimitriD

Dimitri

Outbound marketing - Office7A

Reviewed on 3/3/2026

Mathias quickly identified where to focus efforts on our existing prospecting. He made a diagnosis, restructured the approach from A to Z, and implemented sustainable tools. I highly recommend for any organization that wants to structure and accelerate its prospecting!
A

Arthur

CEO - -

Reviewed on 2/20/2026

We called on Mathias to structure and launch our outbound strategy. He set up the entire tool stack, defined the prospecting strategy, and executed it directly. Result: 2 to 3 qualified meetings per day from the first weeks. What convinced me: an audit-oriented approach and a real mastery of current tools (scraping, automation, multi-dialer), as well as the ability to work with total autonomy. I recommend without hesitation for any company that wants to build or relaunch an outbound machine effectively.

Recommendations

Marina BlancMB
Mathias Marie-SainteMM
Clément BieliaeffCB
+3
Marina Blanc and 5 other people have recommended Mathias

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Education

  • Master's degree, Marketing & Communication.
    KEDGE Business School
    2019
    Master's degree, Marketing & Communication.
  • "Classe Préparatoire aux Grandes Ecoles" (CPGE), Business & Economics.
    Montaigne (Bordeaux)
    2015
    "Classe Préparatoire aux Grandes Ecoles" (CPGE), Business & Economics.

Skill set

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