Freelancer profile translated to English.

Description

I amMathias**, a **Copywriter🧑🏻‍💻

For a little backstory, I worked for 5 years in agencies at BETC and Dékuplé, and I've been self-employed for 4 years now.

I support agencies & advertisers on:

*Social Media Content Strategy

Strategic thread, editorial pillars, content creation

*Brand Content Films

Concept, naming, storytelling, and moodboards (social, digital, YouTube…)

*Digital Activations

Creative angle, Insight, concept, mechanics, and ideas

*Branding & Taglines

Naming, Tone of voice, lexical field, taglines

For **various sectors**: Mass retail, interprofessional, automotive, luxury, spirits, food

&various**clients**: Monoprix, Carrefour, Cognac AOP, L'Oréal, Hippopotamus, La Poste, Prime Video

Beyond concept and copywriting, I am fluent in English, passionate about sports, and I love humor, especially when it's funny.

Shall we discuss it?

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Monoprix Holding
On Malt
Copywriter
RETAIL (LARGE RETAILERS)
March 2026 - March 2026
Paris, France
Concept and copywriting for 3 editorial lines for the summer period:
Naming & storytelling
Lexical field
Print taglines
Copywriting Storytelling Tagline Naming Branding
FOCUS
On Malt
Copywriter
RESTAURANTS AND FOOD SERVICE
September 2025 - September 2025
Nice, France
Concept and copywriting for a new editorial identity for the Dishop brand - the ordering & delivery solution for independent restaurants:

✍🏻 Proposals of 3 different editorial angles
✍🏻 Concept and copywriting of 3 brandlines
✍🏻 Copywriting of the storytelling
Storytelling Copywriting editorial strategy Tagline
Monoprix Holding
On Malt
Copywriter
AGRICULTURE
January 2025 - February 2025 (1 month)
Paris, France
Concept and copywriting of taglines for the opening of the new Monoprix Gare Montparnasse

✍🏻 Tone of voice
✍🏻 Concept and copywriting of taglines
✍🏻 Harmonization of wordings
Copywriting editorial strategy Writing Communication Wording

Check out Mathias's experience

Robin

FOCUS

Reviewed on 9/29/2025

Very good experience working with Mathias, attentive and responsive to all feedback. This allowed us to complete the mission and go further. I recommend.

Hombeline

Monoprix Holding

Reviewed on 11/7/2024

I had the opportunity to work with Mathias on a copywriting mission. Mathias takes the time to listen, understand, and grasp the brief thoroughly. He found the right tone of voice for our communication materials.

Show all 23 reviews