Freelancer profile translated to English.
Back to original languageAbout Mathias
Passionate about Analytics, I have acquired technical and functional expertise in data collection, governance, analysis, and activation for major e-commerce and banking groups.
I will assist you in your analytics & conversion optimization strategy:
đź“Ś Analytics Audit
đź“Ś KPI Definition & Tagging Plan
đź“Ś Technical Integration & Functional Documentation
đź“Ś Data Architecture & Tracking
đź“Ś Tool Configuration
đź“Ś Testing & Data Quality
đź“Ś GDPR Compliance
đź“Ś Tool Training
đź“Ś CRO / Experimentation
đź“Ś Dashboard Creation
đź“Ś Analytics Governance
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🔑 My preferred tools 🔑
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đź’ˇ Analysis Tools: Google Analytics (Universal Analytics | GA4), Piano Analytics (AT Internet), Matomo, Contentsquare, Hotjar...
đź› TMS: Google Tag Manager (ClientSide / ServerSide), Commander Act
📸 DataViz: Looker Studio, Tableau Software...
⚖️ CMP: Didomi / Trust Commander
🧬 A/B testing: Ab tasty/ Flagship / Kameleoon
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Happy to advise and support you in your optimization strategies.
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French
Native or bilingual
English
Fluent
Can work on-site
Lille (up to 50km)
Experience
- ShowroompriveHead of Digital AnalyticsE-COMMERCEMay 2023 - May 2025 (2 years)Paris, France1. Implementation of a "homemade analytics tracking" pipeline to meet advanced needs (real-time personalization, cross-device user reconciliation, cart origin attribution...)2. "Solutions Architect" for data collection issues (Bypass adBlock detection, server-side data enrichment, one-to-one personalization, cookie-less tracking, real-time data alerting...)3. Implementation of "self-service" Dashboards to facilitate data analysis for various departments (commerce, marketing, management, technical services…)4. Advanced data analysis and visualizations (on-site data visualization, user journey sunburst)5. Guarantor of the data model and analytics data governance
- Decathlon TechnologyProduct Manager & Data Owner AnalyticsE-COMMERCENovember 2019 - April 2023 (3 years and 6 months)Croix, France--Cross-functional Roles--1. Guarantor of Analytics data collection for group applications (Tagging plan, Analytics tools, Setup…)2. Responsible for providing the CMP (Didomi) for all group front-ends (Setup, training, governance, product evolution…)3. Account Manager for group tools: GMP Suite, Piano Analytics, Didomi--Product Management & Analytics Expertise--1. Collection and distribution of Analytics data for e-commerce websites to data consumers (Google Analytics, Facebook CAPI, Dynamic Yield…)2. Guarantor of the product vision and roadmap according to market and internal issues3. Implementation of an automated testing and monitoring tool to ensure the quality of collected data (Seenaptic)4. Support and translation of data to various users (Web & Data Analyst, Scientist, web marketer / merchandiser, Leaders…) for optimal use5. Implementation of automated communication plans on product and market evolutions and organization of Analytics synergies
- Web TransitionWeb Analyst Consultant - CRO ManagerBANKING AND INSURANCEOctober 2018 - November 2019 (1 year and 1 month)Lille, France1. Construction and distribution of automated reporting in cooperation with business units2. Management of tracking tool implementation and configuration3. Implementation and monitoring of A/B tests4. Understanding client needs and creating a performance measurement framework5. Performance analysis and recommendation development
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Education
- Master of BusinessGroupe Sup de Co La Rochelle2017Master 2 , E-business