About Mateo
Hello, I'm Matéo, a marketing strategy and business development consultant.
- Structuring your marketing and sales strategy
- Optimizing your existing actions
- Implementing acquisition systems (including automated prospecting)
French
Native or bilingual
Experience
- CreaBoostSDR / AEDIGITAL AND ITSeptember 2025 - March 2026 (6 months)
Case Study: Deployment of B2B PAC MasterClass – SaaS
Objective: Integrate a multi-channel advertising analysis SaaS (Google, Meta, TikTok) into a Marketing curriculum (Bachelor/Master) to train students in marketing performance and B2B practices.What I accomplished:- Data-Driven Prospecting & AI Scoring: Created and qualified a prospect list with PhantomBuster, enriched data, and scored using AI to maximize sales effectiveness.
- Pedagogical and Strategic Design: Defined the MasterClass program (Who, What, When, How, Why) for students and trainers, incorporating marketing, sales, and data dimensions.
- Agile Project Management & Operational Steering: Used GANTT, KANBAN, RACI, and impact/effort matrices to structure tasks, track progress, and optimize resources.
- Performance Management: Defined and monitored key KPIs (response rate, scheduled MasterClasses, student engagement) to measure ROI and adjust actions quickly.
Skills used:- B2B Sales Strategy & Multi-channel Marketing
- Marketing Automation & Growth Hacking via AI
- Agile Project Management and Operational Organization
- Data Analysis, KPI Monitoring & Reporting
- Communication, Consultative Selling and Client Support
💡 Bonus:This project allowed me to combine strategic marketing, operational execution, and data exploitation to maximize impact, while developing my skills on modern tools (PhantomBuster, dashboards, AI) and complex project management. - SEMPAHORSAccount ManagerHEALTH AND WELLNESSSeptember 2024 - August 2025 (11 months)
Case Study: Connected Health Development – SEMAPHORS
Context: Account Manager in the health tech sector, with a portfolio of connected devices, software (Doctolib, EMR), networks, and B2B cybersecurity.Objective:Increase the client portfolio and support the digital transformation of healthcare practices and institutions.What I accomplished:- Data-Driven Targeting & Strategic Segmentation: Identified and qualified prospects (clinics, independent practitioners) to maximize sales effectiveness.
- Audit & Consultative Selling: Diagnosed client needs and proposed tailored offers including hardware, software, and data security (HDS).
- Deployment & Training: Led practical workshops on Doctolib and EMR, and supported teams to ensure rapid and effective adoption of the tools.
Skills used:- B2B Sales Strategy (Health / Tech)
- Consultative Selling and Needs Assessment
- Pedagogical Training and User Support
- Customer Relationship Management (CRM) and Portfolio Monitoring
💡 Bonus:This project allowed me to combine strategic prospecting, operational support, and pedagogy, while developing my skills in digital transformation and complex B2B project management.
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Education
- Bachelor RDC2026Bachelor RDC
- MBA2026MBA