Matei Onea

As a data-driven professional, I collaborate with key stakeholders to identify analytical requirements and design innovative solutions using Salesforce Marketing Cloud, Salesforce and Service Cloud, CRM Analytics and Microsoft Power BI. My role encompasses the following responsibilities: Tailored Dashboard Development: Designed and implemented four custom dashboards to monitor critical marketing KPIs, including subscription status, new subscriptions from campaign members, and campaign migration analysis. These dashboards enabled stakeholders to make informed decisions on campaign strategies, leading to more efficient allocation of marketing resources and improved campaign effectiveness. Campaign Performance Analysis: Conducted in-depth analysis of marketing campaigns using Salesforce CRMA, providing stakeholders with actionable insights. This analysis directly influenced future campaign planning, enabling more targeted and effective marketing strategies, which contributed to optimized resource allocation and improved campaign outcomes. Enhanced Data Quality Management: Developed and implemented rigorous data quality checks across all data assets, significantly improving the accuracy, consistency, and reliability of data. These enhancements reduced errors in reports and dashboards, ensuring that stakeholders received trustworthy information for decision-making. Advanced Customer Segmentation: Executed detailed customer segmentation and developed targeted marketing strategies, closely collaborating with cross-functional teams. This effort enhanced the effectiveness of CRM initiatives, leading to more personalized marketing campaigns and improved customer engagement.

Work closely with new sellers, educating them about eMAG's high standards of delivery and customer experience; Learn and understand the specificities of your categories to spot popular brands, trends, seasonal items and competitive pricing to best tailor your pitch and advice to sellers; Provide crucial guidance to sellers in marketing and listing optimization, search engine optimization, inventory management, shipping and fulfilment strategy, risk management, and other strategic and operational needs to insure operational excellence; Work with sellers as an account manager – helping them to launch and grow their business on eMAG Marketplace. Constantly working with applications such as Excel, Qlik, Tableau, in order to analyze seller data and provide accurate guidelines, in order to constantly improve their business strategy.

Designed own process from scratch. Improved workflow through training, attention to detail and empathetic problem solving methods. Assist with the implementation of health and safety regulation. Checked the quality of the product. Inventory and order business supplies.