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Matana HumbertMH

Matana Humbert

Marketing Communication Consultant

€500/day
Valence, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Matana

📣 I grew up with Instagram, I understood TikTok's codes faster than an algorithm, and I like to make an impact where brands struggle to capture attention.
🎯 My mission: manage your social media for a community that connects with your universe and buys.
✍ My playground: words, visuals, trends.
🧠 My mindset: curious, creative, responsive, attentive.
💻 My work mode: 100% remote, 100% involved.
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Bpifrance
    Marketing Communication Consultant and Trainer
    SOCIAL NETWORKS
    January 2023 - January 2025 (2 years)
    Diagnosis of the digital communication strategy for startups, SMEs, or large companies.
    Recommendations on positioning, value proposition, and brand storytelling.
    Support in defining communication plans.
    Consulting on acquisition strategy (B2B/B2C): inbound marketing, emailing, SEO/SEA, partnerships.

    Facilitation of training sessions in digital marketing, branding, pitching, social media, etc.
    Development of customized educational materials (presentations, practical guides, case studies).
    Individual coaching.
    Participation in group workshops or bootcamps.

    Monitoring of communication KPIs.
    Evaluation of action plans, iteration, and adjustment based on impact feedback.
    Coordination with other consultants or expertise areas (legal, finance, tech…).
    Coaching Digital Communication Strategy Branding Storytelling Social Media
  • Les Instapreneurs
    Evaluation Jury
    SOCIAL NETWORKS
    July 2025 - Today (11 months)
    Analysis of projects led by digital entrepreneurs, primarily active on Instagram (e-commerce, services, info-preneurs…).
    Evaluation of communication strategy, brand positioning, and marketing relevance.
    Review of business models, sales funnels, digital offers, and alignment with the target audience.

    Contribution to a collective deliberation on the quality of presented projects.
    Exchange with other experts (mentors, marketers, trainers) to ensure a balanced evaluation.

    Writing personalized feedback for candidates (strengths, areas for improvement).
    Recommendations on next steps: marketing, product, visibility, loyalty.
    Supportive guidance for entrepreneurs in the launch or development phase.

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Education

  • Development
    Développement
  • JC PI ERI

Skill set

Categories