About Matana
French
Native or bilingual
Experience
- BpifranceMarketing Communication Consultant and TrainerSOCIAL NETWORKSJanuary 2023 - January 2025 (2 years)Diagnosis of the digital communication strategy for startups, SMEs, or large companies.Recommendations on positioning, value proposition, and brand storytelling.Support in defining communication plans.Consulting on acquisition strategy (B2B/B2C): inbound marketing, emailing, SEO/SEA, partnerships.Facilitation of training sessions in digital marketing, branding, pitching, social media, etc.Development of customized educational materials (presentations, practical guides, case studies).Individual coaching.Participation in group workshops or bootcamps.Monitoring of communication KPIs.Evaluation of action plans, iteration, and adjustment based on impact feedback.Coordination with other consultants or expertise areas (legal, finance, tech…).
- Les InstapreneursEvaluation JurySOCIAL NETWORKSJuly 2025 - Today (11 months)Analysis of projects led by digital entrepreneurs, primarily active on Instagram (e-commerce, services, info-preneurs…).Evaluation of communication strategy, brand positioning, and marketing relevance.Review of business models, sales funnels, digital offers, and alignment with the target audience.Contribution to a collective deliberation on the quality of presented projects.Exchange with other experts (mentors, marketers, trainers) to ensure a balanced evaluation.Writing personalized feedback for candidates (strengths, areas for improvement).Recommendations on next steps: marketing, product, visibility, loyalty.Supportive guidance for entrepreneurs in the launch or development phase.
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Education
- DevelopmentDéveloppement
- JC PI ERI