About Masud
I'm a Digital Marketing Specialist with 5+ years managing Google Ads and Meta campaigns for clients in the US and UK. I specialise in dental practices, home services (HVAC, towing, plumbing), and eCommerce brands.
What sets me apart is my technical depth — I go beyond basic campaign management by implementing server-side Conversions API (CAPI), Google Tag Manager, and GA4 to give clients accurate data that most agencies can't deliver. My work with Clean Air Zone UK resulted in a 3× ROAS improvement within 90 days.
If you need someone who combines strategic thinking with hands-on tracking expertise, let's talk.
English
Native or bilingual
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Mindset MasteryFacebook ads specialistE-COMMERCEAugust 2025 - May 2026 (9 months)Swindon, United KingdomManaged Facebook and Instagram advertising campaigns for Mindset Mastery, a personal development and coaching brand focused on audience growth and course/programme sales.Key contributions:Built and launched Meta ad campaigns targeting cold audiences interested in self-improvement, mindset coaching, and online educationCreated retargeting funnels to re-engage video viewers and website visitors, increasing conversion rates from warm trafficImplemented Meta Pixel and custom event tracking to measure lead form submissions, video completions, and purchase eventsTested multiple creative formats (video ads, carousels, static images) to identify top-performing hooks and messaging anglesManaged audience segmentation using interest targeting, lookalike audiences, and custom audience listsDelivered consistent lead generation results while keeping cost-per-lead within agreed targets
- Clean Air Zone Payment UkGoogle ads specialistENVIRONMENTALMay 2022 - September 2025 (3 years and 4 months)London, United KingdomManaged and scaled Google Ads campaigns for a UK-based clean air zone compliance service, helping drivers pay charges and avoid penalties across major UK cities.Key contributions:Rebuilt the full campaign architecture from scratch, restructuring Search campaigns by intent and audience segmentMigrated to Performance Max (PMax), aligning asset groups with high-converting audience signalsImplemented server-side Conversions API (CAPI) and Google Tag Manager to restore accurate conversion trackingAchieved a 3× improvement in ROAS within 90 days of taking over the accountContinuously optimised bidding strategies, negative keyword lists, and ad copy to reduce wasted spendDelivered weekly performance reports with actionable insights via Looker Studio
- Sanrina Eleine MickelFacebook ads specialistHEALTH AND WELLNESSAugust 2024 - February 2026 (1 year and 6 months)California City, United StatesManaged Meta (Facebook & Instagram) advertising campaigns for a US-based dental practice, focused on attracting new patients for high-value treatments including implants, Invisalign, and general dentistry.Key contributions:Designed and launched full-funnel Meta ad campaigns — from cold audience awareness through to appointment conversionImplemented Meta Pixel and Conversions API (CAPI) to ensure accurate tracking post-iOS 14 privacy changesCreated compliance-aware ad creatives and copy tailored to healthcare advertising policiesTargeted local audiences using radius targeting, interest stacking, and lookalike audiences built from existing patient dataReduced cost-per-lead (CPL) significantly while maintaining consistent appointment booking volumeSet up GA4 + GTM integration to cross-reference Meta-reported conversions with on-site booking behaviour
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Education
- Digital Marketing Self-directed & PlatformDigital Marketing Self-directed & Platform
- GoogleHubSpotGoogle