Freelancer profile translated to English.
Back to original languageAbout Maxime
I help B2B startups and SMEs transform their outbound acquisition into a predictable machine — with a dual role: product vision and field execution.
My experience as a CPO has taught me one thing: growth doesn't come from a magic tool, but from a well-thought-out system. I apply this logic to lead generation, combining methodology, AI, and multi-channel orchestration.
Result for my clients: 3 to 5x more qualified meetings handled, without hiring an SDR team.
What I do in concrete terms:
🎯 Strategy & ICP — fine segmentation, positioning, messaging that converts
🔍 Intelligent Sourcing — targeted databases (Sales Navigator, Clay, Apollo) + intent signals (Gojiberry)
🤖 Scalable Personalization — Claude & MCP AI agents for research and tailor-made writing (not disguised {{firstname}})
📬 Multi-channel Orchestration — cold email sequences + LinkedIn on Lemlist
📊 Management & Iteration — response rates, qualified meetings, pipeline conversion
For whom?
Founders, CEOs, and CROs who want to structure their outbound, open a new market, or test a new segment — without building an in-house team.
📩 Let's chat for 20 minutes to see how to apply this to your context.
French
Native or bilingual
English
Fluent
Can work on-site
Lille (up to 50km)
Experience
- Silicium 47Implementation of an Outbound Acquisition Campaign (B2B)CIVIL ENGINEERINGMay 2026 - May 2026Bergerac, FranceDefinition of a B2B acquisition strategy for a client in the construction sectorImplementation of weak signal detection tools (Claude, Gojiberry)Lead detection automation (Claude + Salesnavigator)Preparation and implementation of omnichannel distribution sequences (LinkedIn, Email, WhatsApp)
- ALFEOImplementation of an Outbound Acquisition Strategy (B2B) based on Weak Signal DetectionSOFTWARE PUBLISHINGFebruary 2026 - April 2026 (2 months)Lille, FranceDefinition of a B2B acquisition strategy for a client in the construction sectorImplementation of weak signal detection tools (Claude, Gojiberry)Lead detection automation (Claude + Salesnavigator)Preparation and implementation of omnichannel distribution sequences (LinkedIn, Email, WhatsApp)
- SfeiraGrowth MarketingSPORTSJanuary 2026 - March 2026 (2 months)Paris, FranceGrowth Marketer – Acquisition & Outbound (via Sfeira)On assignment at Sfeira, I supported the company through a critical scaling phase, combining rigorous product vision with the deployment of an automated acquisition machine. My role: to transform the product into a growth lever and industrialize qualified lead generation.🚀 Acquisition & Outbound Machine (Growth)• Social Selling & Lead Gen: Advanced mastery of LinkedIn Sales Navigator to identify and segment ultra-qualified target audiences (ICP & Personas).• Data Enrichment: Use of tools like Dropcontact or Apollo to ensure 100% clean, GDPR-compliant databases and minimize bounce rates.• Cold Outreach Automation: Design and automation of multi-channel campaigns via Lemlist (persuasive copywriting, dynamic personalization, follow-up workflows).• AB Testing & Iteration: Continuous optimization of hooks and CTAs to maximize engagement rates.🎯 Product-Led Growth (PLG) & Strategy• Product-Marketing Alignment: Translating feedback from prospecting into features (User Stories) to remove adoption barriers.• Funnel Optimization: Analysis of the user journey to reduce friction between the first outbound contact and product activation.• Value-Based Prioritization: Management of the roadmap based on marketing ROI and generated business value.🛠 Technical & Marketing Stack• Acquisition: Lemlist, Sales Navigator, Dropcontact, Gojiberry• Product & Data: Jira, Figma, Hubspot, Google Analytics.• Methodologies: Growth Hacking (AARRR), Agile Scrum, Lean Startup.📈 Key Results (3-month assignment):Explosion of the sales pipeline: From 1 contact per week to over 10 qualified leads per day.Complete automation: Implementation of a self-sufficient prospecting system freeing up 15 hours/week for the Sales teams.
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Education
- General EngineerINSA HAUTS DE FRANCE2007Génie industriel / production / logistique
Certifications
- Innovation MonetizationStanford CPD (Palo Alto, California, USA)2014