Massimo Erba

Driving revenue growth & Go-to-Market transformation, helping Private Equity-backed and mid-market companies unlock measurable commercial value through strategy, execution, and operational improvement. Experienced in fast-paced PE environments where speed, adoption, and EBITDA impact outweigh theoretical perfection. Fully hands-on from diagnostic to implementation with management teams.

Led 20+ project engagements for Private Equity-backed clients, progressing from analyst to managing projects.

• Commercial Strategy & Org design | Hospitality services M&A: Led the design of a unified Go-To-Market strategy and commercial structure post-merger of 3 companies. Defined the operating model, streamlined decision-making, and restructured the organization to ensure customer-centric integration

• White Space & Opportunity Mapping | BPO Leader: Conducted white space analysis and built a customer/prospect database. Prioritized X-Sell, Upsell, and Hunting opportunities, leading to a +25% revenue increase within 12 months

• Go-to-Market Redesign | Luxury Packaging Manufacturer: Redesigned the commercial model and omnichannel approach for direct and indirect customers. Optimized the size and coverage of a 50+ FTE salesforce and reallocated accounts to maximize productivity

• Pricing Optimization | Building supplies: Conducted a Pricing opportunity identification program for a building supply market leader, assessed pricing leakages, gross-to-net waterfall, operator behavior, and pricing governance, identifying up to $10M margin uplift opportunity

• Commercial Diagnostic 360° Diagnostic | Apparel Manufacturer: Delivered a full-scope diagnostic across countries and channels. Identified white spots, developed a hunting list of 1,000+ prospects, and launched quick-win initiatives including competitor mapping

• Pricing Optimization | Sports Gear Brand: Redesigned commercial terms for a top brand. Assessed pricing elasticity, mapped GTN waterfall, simulated discount scenarios, and supported margin optimization ahead of the sales campaign, projecting + 7.5% Gross Margin increase

• Strategic Segmentation & Planning | Metal Extrusion Company: Segmented clients based on profitability, potential, and win likelihood. Defined 50+ must-win battles and launched account planning to pursue a +20% top-line uplift