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Massimo CrestaniMC

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Freelancer profile translated to English.
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About Massimo

Sales Director with over 25 years of experience in the home equipment and business services sector. I am an expert in commercial development for profitable growth. With strong leadership and adaptability, I can manage and motivate large teams. Proactive and results-oriented, I seek to take on challenges in a dynamic environment.
  • French

    Native or bilingual

  • Italian

    Fluent

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Me Group France (leader international du marché des équipements de services instantanés automatisés)
    Sales Director
    September 2021 - February 2023 (1 year and 5 months)
    Paris, France
    • Managed a turnover of 10 million euros
    • Negotiated new partnerships with ACCOR groups, Pierre et Vacances, and leading student residence groups
    • Launched and implemented new automated instant service activities
    • Transformed internal organization and processes (CRM and activity monitoring)
    • Developed customer experience and digital support strategy
    • Managed 25 people
    • Collaborated with foreign subsidiaries
  • Steelcase France
    Global Account Director
    January 2018 - August 2021 (3 years and 7 months)
    Paris, France
    • Managed a turnover of 20 million euros
    • Sold office space design solutions and products
    • Signed international framework agreements for Coca-Cola, Nestlé, and Sanofi
    • Won the major project for the renovation of Nestlé's Parisian headquarters
    • Developed customer experience and digitalization of the offering
    • Transversally managed local teams on projects (15 people)
  • Akzo Nobel Decorative Coatings France (leader mondial de la peinture et des revêtements)
    National Sales Director - Consumer Division
    January 2015 - January 2018 (3 years)
    Montataire, France
    • Managed a turnover of 200 million euros in DIY stores and wholesale
    • Market leader position in France in DIY stores (21% market share by value)
    • Developed the wholesale network with the Corona Professionnel brand
    • Managed and supervised a team of 55 people

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Education

  • EMBA
    Paris Dauphine Université
    2021
    EMBA
  • Master of Commerce
    Paris Sorbonne Université,
    1995
    Master 2 Commerce International

Skill set

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