Massil Teklal

-Data process optimization: Development of SQL and Java scripts to automate extractions from BigQuery, resulting in a 40% reduction in manual data processing time. -Data reliability through data pipelines, ensuring 99.9% data availability and freshness for business analysis. -Creation of automated commercial performance reports on Tableau, allowing teams to reduce reporting time by 5 hours per week and accelerate decision-making.

-Business support: Training of +30 users on Business Intelligence tools (Tableau and Excel) and facilitating workshops to translate business needs into clear technical specifications.

-Conversion optimization: Analysis of customer journeys on the Client Area (via Piwik Pro, Looker Studio, SAS, SQL) and formulation of data-driven recommendations that contributed to a 20% increase in conversion rates on customer journeys. -UX improvement: Management of tagging plan evolution, leading to a 30% improvement in the accuracy of measuring the effectiveness of new features. -Cross-functional collaboration: Coordination with the marketing and product teams of the three brands to align data analysis with strategic objectives and ensure the relevance of KPIs.