Freelancer profile translated to English.

Description

Hello, I am Massicilia, a freelancer specializing in digital marketing, communication, and content creation. I put my skills to work for ambitious brands that want to boost their visibility, engage their community, and achieve their business goals.

With over 3 years of corporate experience (Ooredoo, AM Partner, Kilamba Group), I have led high-value projects:

📈 management of advertising campaigns (Google Ads, Facebook Ads)

🎯 community management of +300K followers

💬 chatbot configuration to improve customer experience

📊 KPI tracking & strategic reporting

🛠️ creation of high-performing content (videos, visuals, newsletters…)

🚀 What I can do for you

Develop a tailor-made social media strategy

Manage your advertising campaigns with results optimization (ROAS, CPL, etc.)

Create engaging content adapted to each platform (Instagram, TikTok, Facebook…)

Analyze your data and provide you with clear, actionable reporting

Optimize your WordPress or Squarespace website for more traffic

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Kilamba group
Marketing & Operations Executive
March 2024 - February 2025 (11 months)
Paris, France
-Developed dynamic advertisements (Bannerflow) and monitored the performance of Google Ads, Facebook Ads, SportRadar campaigns, with a monthly budget of €85K and ROAS: 35%
-Implemented and monitored the performance of online gambling promotions. Analyzed customer behavior and developed rules and control measures to reduce fraud risks.
-Ensured daily analysis and financial reconciliation of payment methods. Configured chatbots and automations, reducing average customer response time by 30%
Am partner
Marketing Manager
September 2023 - February 2024 (5 months)
Paris, France
-Managed the editorial calendar, created content, and managed communities (Facebook, Instagram, Tiktok)
-Grew the Facebook community from 305K to 340K in 6 months, a growth of 11.5%. Wrote and distributed monthly newsletters with significant performance (open rate: 25%, clicks: 7%)
-Managed the website (WordPress CMS), boosting organic traffic by 20%. Tracked KPIs via Meta Business Suite & Google Analytics and provided monthly reporting with strategic recommendations
OOREDOO ALGERIE
Community Manager
September 2022 - January 2023 (4 months)
-Created over 80 custom visuals and videos adapted to different platforms (Facebook, Instagram, and Tiktok)
-Strengthened social communities, +7.7% on Instagram (240K to 260K) and +6.2% on Facebook (4.04M to 4.29M)
-Optimized engagement rate from 1.8% to 3.2% through an interactive content strategy and event-based campaigns
-Collaborated with 5 micro-influencers to boost the visibility of targeted "youth" offers