Freelancer profile translated to English.
Back to original languageAbout Mary
Passionate about digital communication, I have been supporting companies for over 4 years in developing their online presence, managing communities, and optimizing their advertising campaigns. My approach: combining strategy, creativity, and performance for concrete and measurable results.
🎯 What I can bring to your project:
• Complete management and animation of your communities on social networks (Tik Tok, Instagram, Facebook, LinkedIn…): writing, editorial planning, moderation, KPI monitoring.
• Development of social media strategies adapted to your objectives (awareness, engagement, conversion).
• Creation of engaging visual and editorial content (posts, videos, newsletters).
• Optimization of online advertising campaigns and performance monitoring.
• E-commerce development and newsletter management (Shopify, Squarespace, Mailchimp, Klaviyo).
🌟 My added value:
• Constant monitoring of digital trends to propose innovative and relevant strategies.
• A results-oriented approach: every piece of content and every campaign is designed to perform.
• A transparent, responsive, and collaborative working relationship
French
Native or bilingual
English
Fluent
Russian
Basic
Chinese
Basic
Can work on-site
Paris (up to 20km)
Experience
- Maison EssentieleSocial Media & Content CreatorFASHION AND COSMETICSNovember 2024 - February 2025 (3 months)Sydney, Australia
- Creation of immersive content: Reels, stories, and posts during photo and video shoots.
- Co-management of the Instagram account: publication planning, caption writing, moderation, and community interaction.
- Highlighting collections and showroom events: performance monitoring to identify the most engaging formats.
- YHA Sydney HarbourCommunity ManagerHOSPITALITYFebruary 2024 - July 2024 (6 months)Sydney, Australia
- Creation of communication materials: posters, flyers, print, and social media content.
- Organization of events & partnerships: enhancing the hotel's visibility.
- Social media animation: content creation, planning, moderation, and community interaction
- Erita, ArizonaLove, Fur Deluxe, Brat Implant…Community Manager – FreelanceRETAIL (SMALL BUSINESS)December 2023 - May 2025 (1 year and 6 months)Paris, France
- Complete management of missions for several clients: digital strategy, communication, e-commerce, and content.
- Development of digital strategies: definition of editorial line, campaign planning, and KPI monitoring.
- Content creation and animation: visuals, videos (Reels, TikToks, GIFs) for social networks and websites.
- E-commerce and merchandising management: product sheet updates, visual integration, and UX/UI optimization on Shopify
- Newsletter creation and sending: design, segmentation, deployment, and performance analysis via Mailchimp and Klaviyo.
- Influencer relations: partner identification, product sending, and collaboration monitoring to maximize visibility and marketing impact.
- Participation in shoots: photo and video production monitoring for digital and social media assets.
- Organization of events and partnerships: logistics management and communication around activations for several clients.
- Reporting and optimization: performance analysis across all channels and recommendations to improve engagement and conversion.
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Education
- Luxury Marketing Business School Bachelor's DegreeEIML2021
- Luxury Marketing Business School Master's DegreeÉcole Internationale de Marketing du Luxe - EIML2023
Certifications
- Office Suite Certification (Excel, Power Point and Word)ICDL2021
- Voltaire CertificationProjet Voltaire2020