Maryse Freund

Responsible for the creation and development of collections for the DANCE category, which includes Classical Dance (girls and women), Modern and Contemporary Dance (girls and women), Pole Dance, and Urban Dances.

Creation of silhouettes and new products with an eco-design approach.

Analysis of fashion and dance trends to design the new 2025 collections. Product development, selection of materials, colors, and accessories up to validation for production launch.

Validation of prototypes during fitting sessions.

Guardian of the design strategy and offering in line with marketing and commercial needs.

As part of the announcement of DECATHLON's new brand identity, my mission was to define the new creative strategy and branding directions for Dance.

Creation and design of custom costumes for burlesque dancers.

Drawing of models, molding/pattern making, and construction of outer and undergarments (lingerie sets).

Responsible for the creation and development of collections for the women's, men's, and children's categories for the DIM PARIS brand (7 collections per season).

Analysis of trends and consumer behavior to build the style strategy and transform it into product opportunities.

Coordination of style and team management with an assistant stylist and freelance service providers.

Creation of exclusive designs in line with brand image and customer needs.

Oversee the development of collections from concept to production by managing internal and external teams.

Regular travel abroad for product launch and development monitoring.

Implementation of communication tools to inform and inspire marketing and sales teams during dedicated new collection presentation workshops.

Constant shopping and competitive monitoring.