Freelancer profile translated to English.

Description

Over my 15 years of experience, I have been able to define, implement, and manage Marketing action plans; both for customer and prospect issues, in B2B and B2C, in service markets as well as consumer goods:

- Implementation of a loyalty, referral, activation program, customer value development and customer experience

- Market analysis, definition of Marketing and web strategy and campaigns

- Management of cross-channel product launches (website, physical channels, telemarketers)

- Implementation of new customer acquisition strategies

- Scoping of the communication strategy (media, digital, non-media)

- Performance management, financial reporting and optimization

My areas of expertise are:

- Relational marketing and CRM/PRM

- Web marketing

- Strategic marketing

It is this versatility that makes the richness and particularity of my career.

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Nespresso
RELATIONAL MARKETING CRM / PRM MANAGER
AGRICULTURE
July 2015 - June 2020 (4 years and 11 months)
Paris, France
Fidelization and animation of the customer base, 300K customers
- Development of the relational strategy, implementation of customer value development operations
- Deployment of activation highlights and definition of the cross-channel customer experience (e-commerce / retail / call center)
- Definition of personalization scenarios (product propensity scoring, customer journeys according to history and behavior)
New customer recruitment and brand visibility, budget €4M/year
- Development of traffic generation strategy, content creation, brand platform definition
- Design of promotional offers, database rental, deployment of automated campaigns
Results: Implementation of a welcome offer: -3% early churn. 2M prospects contacted, 30K recruitments/year
Hachette Collections
DIGITAL MARKETING MANAGER
CULTURE
June 2020 - July 2021 (1 year and 1 month)
Vanves, France
Fidelization and animation of the e-boutique customer base for car miniatures
- Definition and deployment of CRM strategy according to customer lifecycle, segments, and behavior
- Overhaul of the customer retention plan, implementation of operations to increase basket size and purchase frequency
- Management of customer relations with external centers, customer satisfaction monitoring
Development of the online subscription business for Disney and Maille Box, in France and Europe (5 markets)
- Development of new products (offer, pricing, specifications, manufacturing, sales projections, P&L)
- Management of campaigns (Influencers, Facebook, Instagram, Display, Affiliate, Youtube), development of the site's revenue
Results: New retention policy: +15% reactivated customers. New promotional strategy: sales x2.5 vs N-1
Bouygues Telecom
OFFER LAUNCH MARKETING MANAGER
TELECOMMUNICATIONS
January 2012 - July 2015 (3 years and 6 months)
Issy-les-Moulineaux, France
Construction of the multi-channel marketing plan
- Definition of the launch strategy and operational deployment in sales channels (store, telesales)
- 360° communication system: positioning, TV campaigns, billboards, print, emails, PR
Management of digital communication
- Definition of the action plan (web, mobile, social networks, display), promotional animation
- Specification of mini-site design, content generation (videos, infographics, articles), navigation optimization
Results: Successful launch of 4G: +50% sales in one quarter; deployment of an event website: 10% of sales