Freelancer profile translated to English.

Description

Passionate about innovation and performance optimization, I have developed expertise in business strategy, digital marketing, and artificial intelligence. My approach combines market analysis, trend forecasting, and digital transformation to create sustainable growth strategies. By mastering digital and sensory tools, I support companies in their evolution by optimizing their positioning and competitiveness.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Basic

Workplace preferences

Can work on-site

Cannes (up to 50km), Paris (up to 50km), Marseille (up to 50km), Nantes (up to 50km), Lyon (up to 50km)

Babym
Social Media and Content Creation Manager
E-COMMERCE
May 2024 - Today (2 years and 2 months)
-Management of social networks (France, Italy, Spain, Germany, England)
-Video editing
-Visual creation
-Management of relationships with new suppliers
Réseaux sociaux Montage vidéo Création de contenus relation fournisseurs Création de valeur
Brecourt
Operations Director
FASHION AND COSMETICS
May 2024 - Today (2 years and 2 months)
-Development of growth strategies adapted to the perfume market
-Definition of short, medium, and long-term development objectives
-Implementation of action plans to increase brand awareness and market share

-Analysis of perfume market trends and consumer expectation evolutions
-Competitive intelligence to identify product differentiation and innovation opportunities
-Market research to adapt offers to the needs of different consumer targets

-Active prospecting of new distributors and partners via social networks, particularly Instagram and Meta Business, to expand the sales network
-Development of collaborations with retailers, concept stores, luxury boutiques, and online platforms

-Management of new fragrance launches in the market in partnership with marketing and R&D teams
-Definition of the launch strategy (pricing, distribution, communication) to ensure the success of new products
-Coordination of promotional activities and campaigns to create buzz around new perfumes

-Integration of digital marketing strategies to improve brand visibility online and reach new audiences
-Development of innovative sensory campaigns to offer immersive and memorable consumer experiences
-Mastery of social networks and e-commerce platforms to generate traffic and sales

-Understanding of the specificities of international markets and adaptation of development strategies by region
-Ability to identify promising export markets and develop distribution channels there
Stratégie d'entreprise marketing digitale Marketing sensoriel Evénementiel Développement international Gestion de projet Prospection B2B Négociation Création de valeur
Lor Events formation
Training Designer
EDUCATION AND E-LEARNING
March 2024 - Today (2 years and 5 months)
Manomano Lodge
Design of training courses for professionals in the pharmaceutical field:

-Digital marketing
-GDPR
-Fluent and natural conversations in English
-Information security (cybersecurity)
-Digital marketing strategy
-Use of tools for automating repetitive tasks
-Use of payment and online commerce modules
-Creation and updating of a virtual catalog
-Sensory Marketing
-Content creation to optimize sales
-Maintaining a high level of data cybersecurity
-Creation of online e-commerce sites
-Importance of waste management in pharmacies
-Sensory marketing and merchandising in physical and digital points of sale

Formation Pédagogie E-learning Marketing RGPD Anglais marketing digitale Marketing sensoriel Cybersécurité Merchandising