Freelancer profile translated to English.
Back to original languageAbout Maryline
I have 20 years of experience in 360 communication and digital marketing.
After 15 years as a communications manager for a large German group, I went freelance in June 2022 to help positive impact companies gain visibility on the web among their target audiences.
This includes:
- Editorial strategies and SEO-optimized content on your website, to be easily found for the right search terms,
- "Transcreation" of "German➞French" web content (adaptation of marketing messages from German to the French market),
- Digital and responsible communication training
myceliane.com
French
Native or bilingual
German
Native or bilingual
English
Fluent
Can work on-site
Metz (up to 30km)
Experience
- IFATrainerEDUCATION AND E-LEARNINGSeptember 2022 - Today (3 years and 11 months)Metz, FranceTrainer in digital communication strategy, Web SEO for sustainable products, and responsible communication.
- MycelianeDigital CommunicationLOGISTICS AND SUPPLY CHAINJune 2022 - Today (4 years and 2 months)Metz, FranceI help committed actors and sustainable logistics companies gain visibility on the web among their target audiences.I create:✔️ Strategic audits and proposals for communication strategies on the web and social networks, mainly on LinkedIn for B2B✔️ Editorial strategies and SEO-optimized content, to be easily found for the right search terms✔️ "German➞French" transcreation of web content (adaptation of marketing messages from German to the French market),✔️ Training in web referencing and responsible communication to develop one's web visibility effectively and ethically!
- SSI SCHÄFERBilingual Communications/Marketing ManagerNovember 2007 - April 2022 (14 years and 5 months)57970 Basse-Ham, FranceNearly 15 years of adventure at the heart of a large German logistics group, promoting its intralogistics solutions in France across all communication channels:- Development and monitoring of the marketing and communication budget- Continuous development of SSI Schäfer's digital presence on the Web and social networks (SEO, SEA, SMO)- Implementation of a multichannel editorial plan, Inbound marketing style- Creation and monitoring of the on- and offline media plan: press releases, advertisements- Organization of events: stands, workshops, conferences, webinars, training sessions- Creation and editing of communication tools (presentations, brochures, emailings, etc.)- Translations and adaptations of content from German or English to French
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Education
- EXECUTIVE MBA WEB MARKETING STRATEGIES & DIGITAL COMMUNICATION PROJECTS, digital marketingVISIPLUS academy2021EXECUTIVE MBA STRATÉGIES WEB MARKETING & PROJETS COMMUNICATION DIGITALE, marketing digital
- Master, Intercultural Communication and Cross-border CooperationUniversity of Metz / Saarbrücken2005Master, Communication interculturelle et coopération transfrontalière