Freelancer profile translated to English.

Description

With a Performance and data-oriented DNA, I support clients in their strategy and management of their digital Performance Marketing campaigns. For me, performance is neither a purchasing mode nor a business model, it's a way of approaching and managing all of your campaigns!

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Indépendant
Digital Marketing Consultant
August 2019 - Today (6 years and 10 months)
Paris, France
Performance campaign management Clients support in their digital strategy, Audit of affiliation programs, Strategic digital recommendations, Managing innovative on/off synergy projects: holograms, podcasts...
Affiliation Digital Project Management & Coordination Email Marketing Traffic, Lead, and Conversion Generation E-commerce
GroupM
International Coordinator
April 2017 - December 2018 (1 year and 8 months)

- Monitoring of Digital media campaigns for Blizzard EMEA
- Coordination of local campaigns in European markets
- Financial reporting and forecast
GroupM
Performance Team Leader
January 2014 - April 2017 (3 years and 3 months)
Neuilly-sur-Seine, France

- Performance referent for WPP agencies (Mindshare, Mediacom, MEC & KR media) o BU client's portfolio : 37 brands (Volkswagen Group France, Kimberly Clark, Danone, Ford, United Biscuit, Caudalie, MAE, Sony…) o Performance business formation to the agencies
- Management of a Business Unit – 5 persons o Supervising team day to day: projects management and production control, optimizations, French market survey and constant lookout, recommendation, commercial proposals o Financial monitoring, control of invoices & litigation management
- Business development: o Business relationship (internal & external) o Creation of new offers