Freelancer profile translated to English.

Description

Your CRM or Marketing transformation project is moving forward on paper — but in reality, business teams and IT are talking past each other, ground-level needs are getting lost, and the tool risks being deployed without true adoption. Does this sound familiar? If so, this is exactly what I've been solving for 15 years.

I support Marketing and IT Directors in the scoping, coordination, and deployment of complex CRM projects — in French and English.

With over 15 years of experience in international CRM projects, here's what I bring:

- Management of complex CRM projects in international and multicultural environments

- Strategic needs scoping, data governance, multi-site coordination, change management

- Large-scale marketing automation

- Interface between management, business teams, and IT in multilingual contexts

- Professional experience in the Netherlands and Japan.

I work remotely (France and international) or in person in the Île-de-France region. Immediate availability.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
Dutch
Basic

Workplace preferences

Can work on-site

Paris (up to 10km)

European Business School
Trainer - CRM Strategy, Loyalty, and Marketing Automation
EDUCATION AND E-LEARNING
September 2019 - December 2025 (6 years and 3 months)
Paris, France
Contribute to the attractiveness and strategic positioning of programs
Design and deliver Master's modules (CRM, Marketing, relational strategy)
Develop operational skills directly applicable
Transform academic content into business-oriented operational skills
Adapt content for different audiences (work-study / full-time)
95% learner satisfaction rate
Customer Relationship Management (CRM) Marketing Pedagogy Training Marketing Strategy
Nikon Europe,
CRM Data Marketing Specialist - Customer Experience
January 2012 - November 2025 (13 years and 10 months)
Amsterdam, NH, Netherlands
Support Nikon Headquarters in Japan in transitioning from fragmented CRM management to harmonizing 24 European countries around a global CRM strategy and strengthening the ability to automate and manage business activity.
- Provide expertise on Data Marketing/CRM challenges to General Management and local teams (strategic consulting), aligning field specificities with global business requirements.
- Align strategic vision with European specificities by working cross-functionally with all stakeholders (Marketing, Service, Sales, Digital, Data, IT, and Legal teams).
- Formulate strategic recommendations to guide group-level decisions, project management, and data governance.
- Centralize and validate Customer Knowledge (5 million contacts from 160 different sources) in a GDPR-compliant global system integrated with Salesforce.
- Support existing teams and manage change.
- Encourage engagement and foster a customer-centric, digital, and data-driven culture.
Result: International CRM transformation accepted and implemented by 60 field employees, successful migration from Oracle to Salesforce.
CRM Transformation Customer Relationship Management (CRM) Marketing Strategy
Nexway,
Key Account/e-CRM Manager
January 2010 - January 2012 (2 years)
La Défense, Puteaux, France
Launch the e-CRM activity and make it a major growth lever, generating 20% of turnover with a lean team of 3 people.
Develop relationships with Key Accounts (Orange, Fnac, Carrefour...) and acquire +2 million qualified contacts in 1 year.
Deploy a proprietary CRM and industrialize data activation: advanced segmentation, 6 million targeted contacts, daily sending of 400 personalized email campaigns.
CRM Transformation Customer Relationship Management (CRM) Marketing Strategy