Freelancer profile translated to English.
Back to original languageAbout Maryline
I help VSEs, SMEs, and e-merchants get the most out of their Google Ads budget: more qualified leads, well-structured campaigns, and truly profitable acquisition.
With over 10 years of experience in SEA, I assist both established companies and smaller businesses looking to improve their results without going through a large agency.
👉 Even with reasonable budgets, well-managed campaigns can generate solid and sustainable results.
🎯My role
Make Google Ads a profitable growth lever, not a hard-to-control expense.
I generally intervene when:
- campaigns are expensive with little results
- acquisition is stagnating
- the account lacks structure or reliable tracking
- you want an expert and operational perspective
📊Experience & References
- +€5M in revenue generated via Google Ads
- +50 accounts supported (VSEs, SMEs, e-commerce, services)
- Agency experience: Publicis, Havas Media, Regicom Ycor
- Client-side experience: Logic Immo
Today, I mainly support VSEs, SMEs, and e-merchants looking to improve the profitability of their acquisition.
🔎Areas of Intervention
- Profitability improvement and CPA reduction
- Lead and sales generation
- Google Ads account audit and relaunch
- Clear and prioritized action plan
🧠Services
- Google Ads & Bing Ads Audit
- Campaign management and optimization
- Structuring & tracking (GTM, conversions…)
- Looker Studio Dashboards
- Monthly support
- Google Ads Training
🤝Long-term Support
Most of my collaborations are long-term, with monthly campaign management and continuous optimization to improve performance.
Want to improve your results or optimize your budget?
I'll quickly tell you if there's a real lever for improvement. Let's talk.
French
Native or bilingual
English
Conversational
Portuguese
Native or bilingual
Spanish
Fluent
Can work on-site
Paris (up to 20km)
Experience
- MAGICK ADSGoogle Ads & Bing Ads ExpertPRESS AND MEDIAApril 2023 - Today (3 years and 4 months)- Targeted advertising strategy with Google Ads | Bing Ads- Performance monitoring and analysis via Google Analytics- Regular optimization of Google Ads campaigns: Search, YouTube, PMax- Customized reports and strategic advice- Google Ads training
- PUBLICIS YCORSenior SEA ConsultantPRESS AND MEDIAMay 2016 - April 2023 (6 years and 11 months)Paris, France- Definition of paid acquisition strategies- Management of advertising accounts on Google Ads & Bing Ads- Implementation of Google Analytics- Creation of reports on Google Looker Studio- Weekly or bi-weekly calls with clients- Participation in company development (tenders, training…)Google ads, sea, traffic manager, sea google adwords, sea consultant, adwords, sea expert, google ads expert, google ads, sea campaign, sea google ads
- GROUPE SPIR COMMUNICATIONTraffic ManagerPRESS AND MEDIANovember 2008 - March 2016 (7 years and 5 months)Levallois-Perret, France- Create and manage SEA campaigns for Logicimmo/TopAnnonces.fr websites (budget + €200k/month).- Implement SEA, Affiliation, Display, and retargeting (Criteo) acquisition levers.- Management and participation in Google Product offering- Manage the complete creation of a Customer Relationship Manager position: Management of a team of 4 employees- Develop dashboards and support materials for outbound call tracking.Google ads, sea, traffic manager, sea google adwords, sea consultant, adwords, sea expert, google ads expert, google ads, sea campaign, sea google ads
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Education
- MARKETING AND COMMUNICATIONISEG2005
- PURCHASE AND SALE OF ADVERTISING SPACEMEDIA INSTITUTE2007Comment acheter et vendre des offres publicitaires sur les médias existants
Certifications
- Certification for AI-powered Shopping AdsGoogle2024
- Certification "Performance-focused and AI-powered Ads"Google2024