Freelancer profile translated to English.
Back to original languageAbout Marylène
As a NeuroMarketing professional, I support you in building and developing your business strategy by combining Marketing fundamentals with the latest research from Neuroscience and Cognitive Psychology.
My field experience allows me to provide concrete support through tangible indicators to measure the achievement of your objectives.
Whether you wish to consolidate your Marketing strategy or more broadly increase your average basket size, customer satisfaction, or loyalty rate, I adapt to your specific needs by presenting the latest insights into consumer behavior psychology and NeuroMarketing.
Let's talk about it together, I am at your disposal for any questions.
See you soon
Marylène - NeuroFid
French
Native or bilingual
Can work on-site
Republic of France (up to 50km), Caen (up to 50km), Paris (up to 50km), Rennes (up to 50km), Rouen (up to 50km)
Experience
- NeuroFidFounder-DirectorOctober 2023 - Today (2 years and 8 months)FranceThe experience in the act of consumption: the key to the challenges to be met in the digital age. How to retain customers to differentiate? Neuroscience, Psychology, and particularly NeuroMarketing offer tangible keys to understanding how to differentiate and retain your customers. While the probability of reselling to a customer is 60-70% and for a prospect is 5-20%, capitalizing on your customers' experience is the challenge for the coming years!
- IAE, IUT, MBWAY, AFPA, CNEDHigher EducationSeptember 2018 - Today (7 years and 9 months)Caen, FranceTrainer / Teacher in work-study programs, initial training, or continuing education in the following areas:- Project management methodology and theories- 360° communication, crisis communication, institutional and organizational communication- Event management: Project construction, monitoring, and communication- Marketing- Agile Management: Methodology and operational processes- Business development, negotiation, and client-partner relations- Pitch Battle and public speaking competitions- Jury for applications and theses- Etc.
- IAE CaenBusiness Relations Development Manager CommunicationSeptember 2020 - August 2023 (2 years and 11 months)Université de Caen Normandie, Caen, France
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Education
- Bachelor's Degree, PsychologyUniversity of Caen Normandy2012Licence , Psychologie
- Master 2 (M2) Management and Business Administration, specializing in Marketing, Team Management - MarketingIAE Caen2012Master 2 (M2) Sciences de gestion et du management, spécialité Marketing, Management d'équipes - Marketing