Freelancer profile translated to English.
Back to original languageAbout Mary-Audrey
A graduate of INSEEC Bordeaux in 2006, I immediately immersed myself in strategic marketing and have never left "strategy" since. I have approached it from various angles, in multiple functions: marketing, communication, sales force, training, and in different environments: VSEs / SMEs, associations, and start-ups in various sectors of activity.
Strong skills and values that I put at the service of my clients:
- Human and benevolent values: human resources at the center of the project,
- Tailor-made support, no "copy-paste": adaptation to the needs of each client,
- A strategic and transversal vision of the company, while maintaining consistency with the reality on the ground: concrete and business-oriented recommendations.
My areas of intervention:
- Market research: analyze the market in which you operate: the situational environment, the macro-environment, the competitive offer, the demand...
- The marketing MIX (Product, Price, Promotion, Place): analyze and evolve your product / service according to the market.
- Marketing strategy: define or reorient your marketing strategy so that it is in line with the market, your internal organization, and the objectives of your company.
English
Fluent
French
Native or bilingual
Can work on-site
Bordeaux (up to 50km), Bordeaux (up to 50km)
Experience
- EFAP - École des nouveaux métiers de la communicationTeacher in strategic marketingFebruary 2024 - Today (2 years and 4 months)Bordeaux, FranceTeaching an 18-hour module on the theme of strategic marketing, to two classes of Bachelor 3 (Bac +3)
- INSEEC BachelorTeacher in business strategyNovember 2023 - Today (2 years and 7 months)Bordeaux, FranceTeaching an 18-hour module on the theme of business strategy, to two classes of Bachelor 3 (Bac +3)
- La Fox CompagnieStrategic Marketing ConsultantJanuary 2020 - Today (6 years and 5 months)Bordeaux, FranceConsulting and training around the themes of strategic marketing, from market research to the development of the marketing strategy.Target audience: project leaders and VSEs / SMEs, all sectors of activity
Reviews
Hannah
awebdesign4u
Reviewed on 6/26/2024
I recently ordered a market study on e-learning training, and Mary-Audrey did an exceptional job. Her study, which spans 52 pages, is extremely comprehensive and very informative. Mary-Audrey was also very available to answer all my questions. Thanks to her detailed analysis, I now have all the information I need to make informed decisions about this market. I recommend her 100%.
Recommendations
FU
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Education
- Master II - Business School - Marketing SpecializationINSEEC Bordeaux2006