Maryam Tounkara

Design, deployment, and acceptance testing of web & app tagging plans via Tealium (client & server-side), with tracking coverage reaching over 90% of key user journeys. Advanced management of the Didomi CMP (vendors, categories, GDPR compliance) across more than 60 partners, ensuring reliable consent collection. Analysis of consent rate impact and formulation of optimization recommendations. Construction of Adobe Analytics dashboards for monitoring business and marketing KPIs. Coordination of technical and business teams to ensure data quality. Facilitation of user training sessions (over 20 employees trained) and production of analytical documentation to standardize data best practices.

Definition and execution of digital marketing strategy: SEO, Meta Ads campaigns, e-mailing. Optimization of the subscription journey (UX/UI) and reduction of abandonment rate. Implementation of automated reporting to track performance and conversions. Creation of a graphic charter and standardization of brand identity across digital channels. Close collaboration with the sales team to improve the quality and qualification of leads.