Freelancer profile translated to English.

Description

**Product Manager passionate about digital innovation**, I have supported large companies (Decathlon, Le bon coin...), startups (La petite vadrouille, My Educadream...) and SMEs (HR Link, Laurence Bossion, Arôme et Douceurs) in the creation, optimization, and launch of high-impact products.

With 8 years of experience in digital product management, I have led various projects: **MVP launches**, redesign of **user experiences**, **roadmap structuring**, and **customer journey optimization**.

My strength lies in combining strategic vision with operational execution to transform user needs into concrete and measurable solutions.

What I offer:

Deep understanding ofyour business and user challenges
Structuring of product vision andfeature prioritization(RICE, MoSCoW…)

*Agile team management(Scrum, Kanban)

Implementation andmonitoring of KPIs to measure impact
Facilitation ofdiscoveryworkshops, user research, and user testing

*Coordinationwith tech, design, and marketing teams

**Tools and methods mastered**: Jira, Notion, Figma, Amplitude, Miro, Lean Startup, Scrum, Product Discovery.

**My goal**: to help you create useful, high-performing products aligned with your business ambitions, in a collaborative and results-oriented spirit.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Aix-en-Provence (up to 10km), Marseille (up to 10km), Lyon (up to 10km), Lille (up to 10km)

CALLEAD
Growth Product Manager
DIGITAL AND IT
December 2022 - January 2024 (1 year and 1 month)
Paris, France
As Growth Product Manager at Callead, an agency dedicated to lead acquisition, I managed the creation and optimization of a suite of micro-acquisition products for over ten B2B clients, with the goal of improving lead quality while reducing their cost.
Comprehensive audit of each client's acquisition funnels: identification of friction points and prioritization of quick wins (CPL, MQL → SQL, CAC);
Design and deployment, in no-code, of thematic landing pages, enhanced forms, and automated enrichment workflows delivered at a rate of 2-3 per week, directly integrated into Callead's offerings;
Implementation of a number verification solution (Jotform × Twilio) sold as an add-on: 80% of fake contacts eliminated and +25% qualification rate.
Results:-30% cost per qualified lead and accelerated sales cycle for all accompanied clients.
Growth hacking No code Product management
Décathlon - SAS
Construction of the Decathlon Global data intranet platform
SPORTS
November 2022 - January 2023 (2 months)
Lille, France
Intranet project for 80,000 employees
Design and implementation of a no-code platform serving as a social network and training space
Integration into the data team for 3 months, collaboration with multiple stakeholders (Finance, Developers, Product Team, Data)
Management of challenges related to cultural adaptation for global use and alignment of numerous stakeholders

Results:30% penetration rate in 1 month and creation of 30+ training courses on the platform
Stakeholder Management Figma Product Discovery Backlog Management
Mon Marché
Product Builder
January 2020 - August 2021 (1 year and 7 months)
As a Product Builder at Mon marché, I managed the creation of the "Everyday Recipes" module, designed to bring culinary inspiration closer to online fresh produce purchasing.
Design of a catalog ↔ recipe matching engine
Construction of a 100% no-code MVP on WordPress: automation of recipe selection, layout, and publication via REST API
Close coordination with content, marketing, and operations teams to ensure editorial consistency, product availability, and margin respect.
Product Marketing Product Builder Wordpress MVP Architecture