Freelancer profile translated to English.
Back to original languageAbout Marvin
Traffic Manager for nearly 10 years now.
I work for companies in various sectors (e-commerce, service providers, training centers, etc.) and of various sizes.
I know how to adapt my webmarketing strategy according to the budgets I am given, from the smallest to the largest.
I specialize in the creation and management of all types of campaigns (Search, Display, Shopping, YouTube) on Google Ads and Microsoft Advertising, developing and implementing an effective SEO strategy, as well as managing sponsored campaigns on social networks (Meta, LinkedIn, TikTok, Pinterest, or Snapchat).
I can also perform one-shot audits to give you an expert opinion on what needs to be improved on your advertising account to optimize costs and results.
As my missions progressed, I also developed my skills in SMA and am now able to create and manage advertising campaigns on Facebook, Instagram, and Pinterest.
I can also perform one-shot audits to give you an expert opinion on what needs to be improved on your advertising account to optimize costs and results.
I also have the ability to develop SEO content strategies and on-site optimizations (tag optimization, semantic field, internal linking, etc.) to develop my clients' organic presence on search engines. All of this to complement any paid strategy deployed and ensure maximum visibility in their market.
Do not hesitate to contact me to discuss your specific needs.
Marvin
Spanish
Native or bilingual
French
Native or bilingual
English
Fluent
Can work on-site
Rouen (up to 10km)
Experience
- Envie de FraiseTraffic ManagerRETAIL (LARGE RETAILERS)August 2021 - Today (4 years and 10 months)Paris et périphérie• Management and guarantee of the Budget and RFC (several M€ of annual budget and international reach to manage)• Management and optimization of acquisition & retargeting levers with the objective of acquiring new profitable customers and retention: SEO, SEA (Search, Shopping, Performance Max), SMA (Facebook & Instagram), Affiliate Programs, Criteo, Cart Abandonment (SaleCycle, Remailme).• Management of various external service providers responsible for optimizing levers• Management of partnerships to develop our Email Base• Guarantee of the reliability of tracking and collected data in order to make the best decisions (GTM, Analytics --> migration to GA4, management of various external service providers, GDPR and cookie banner issues)
- Alex Rocca PhotographeWebmarketing Manager - Traffic ManagerApril 2020 - Today (6 years and 2 months)Paris et périphérieMy main mission: to use all my webmarketing knowledge to develop the online activity of Alex Rocca Photographer. My missions are varied: - SEO (creation and writing of website pages, Search Console setup, development of a Link Building strategy) - SEA (creation and management of Search campaigns) - SMA (creation and management of Facebook/Instagram Ads Campaigns) —> Objective: Generate maximum Leads - Partnerships (sourcing, development of online presence on marketplaces, optimization of service provider profiles (mariages.net, monbebebonheur.com, photopresta.net ...))I am also the main makeup artist for Alex Rocca Photographer and specialize in bridal and studio beauty makeup for all our future mothers💄
- DigitalkeysSEA/SMA Consultant #googleads #facebookads #microsoftadvertising #pinterestads #linkedinadsMarch 2018 - July 2021 (3 years and 4 months)Région de Paris, FranceAs an SEA Consultant, my main mission is to manage the (web)marketing budget allocated to my clients' paid search. I work primarily for a Parisian webmarketing agency, Digitalkeys. I provide them with my knowledge and expertise in the functioning of advertising platforms developed by search engines: Google Ads for Google and Microsoft Advertising for Bing and Yahoo. One objective: to bring qualified traffic to my clients' various websites, which should then, taking into account a broader web strategy, lead to an increase in their business.Main missions carried out as SEA Consultant on my clients' various Accounts:- Audit: I assess the accounts upon arrival to gauge their health and extract data that may be of interest to me later- Restructuring of accounts according to Google's best practices- Daily management (Budget optimizations - traffic qualification and detection of new opportunities (SQR, etc.))- Reporting on actions implemented and their results to my clients (Data Studio, Excel Dashboards, PowerPoint...)Quantified results of my SEA optimizations:+ 44% visitors+ 26% CTR- 24% Bounce Rate+ 95% New Customer Acquisitions+ 54% RevenueTo go further, I also trained myself in broader webmarketing issues and notably developed my skills in SMA to be able to diversify my clients' visibility levers and also manage their Social Ads Campaigns (Facebook/Instagram and LinkedIn).
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Education
- Specialized Bachelor in TravelE.S.C.A.E.T2017Elargissement des connaissances acquises en BTS à propos de l'Industrie du Tourisme et des Voyages. Découverte du secteur du Corporate Travel (les acteurs qui le composent, leurs enjeux et problématiques et enfin les relations entre eux). Utilisation professionnelle du Pack Office (Word, Excel et PowerPoint). Initiation aux métiers du web, de l'événementiel et de la production.
- BTS in Tourism Sales and ProductionLycée Jeanne d'Arc, Le Havre2013Découverte de l'Industrie du Tourisme de Loisirs. Connaissance des principaux sites et pays touristiques. Connaissance du fonctionnement des brochures de nombreux TO et des méthodes de vente. Initiation à la production (conception d'un voyage en France et un à l'étranger). Apprentissage du GDS Amadeus. Bases d'éco-gestion, de marketing et de communication. Apprentissage du vocabulaire spécifique au tourisme en anglais et en espagnol.