Freelancer profile translated to English.

Description

I design and manage high-impact CRM activations in a luxury, international, and data-driven environment.

My approach: leverage the full potential of customer data and AI to strengthen loyalty, maximize engagement, and enhance brand image at every touchpoint.

I combine strategic vision, operational mastery of CRM tools, and a culture of marketing performance (testing, segmentation, KPIs).

📌 Areas of Expertise:

Customer Activation & CRM Lifecycle

Loyalty, Loyalty Programs, Customer Journeys

Adobe Campaign, Comarch, multi-country management

Data Analysis & Market Coordination

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km), La Garenne-Colombes (up to 10km)

Parfums Christian Dior
International Data CRM Project Manager - Loyalty
LUXURY GOODS
January 2025 - Today (1 year and 5 months)
Missions:
Strategic definition and activation of data-driven CRM campaigns
Optimization of customer journeys through advanced targeting and segmentation (data products & customer intelligence)
Central coordination and support for regions and markets on Adobe Campaign

Results from recent campaigns:
+41% Average spending
+1.2pts Purchase rate
Increased Loyalty program renewal rate
Adobe Campaign CRM Strategy Customer Segmentation and Analysis Marketing Automation Luxury Marketing
MAISON&OBJET
Growth & E-CRM Project Manager
E-COMMERCE
September 2022 - December 2024 (2 years and 3 months)
Paris, France
Missions:
Design, manage, and optimize acquisition and retention strategies through ads and CRM campaigns targeting B2B clients, with the goal of generating qualified leads and orders.
Coordinate multidisciplinary teams and agencies to optimize marketplace conversion rates.
Manage a booth at the Maison&Objet trade show twice a year to increase marketplace visibility.

Results:

Increased generated leads by +43% and orders by +71% through database segmentation and A/B testing.
CRM Strategy Lead Generation Marketing Automation Luxury Marketing Lead Nurturing
L'Oréal
E-commerce Project Manager (Sanoflore & Decléor)
FASHION AND COSMETICS
September 2021 - September 2022 (1 year)
92300 Levallois-Perret, France
Missions:

Manage two e-commerce cosmetic websites, define and implement the commercial action plan to achieve revenue targets through website animation, UX optimization, acquisition/retention strategies, and CRM, collaborating daily with product marketing teams, developers, and agencies.

Results:

Improved conversion rate by 17% through the deployment of a new loyalty program and e-testing.
Achieved revenue targets through optimization of the e-CRM strategy.
CRM Strategy E-commerce Marketing Automation Luxury Marketing Dartagnan

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Master (specialization in Digital Marketing Data)
Grenoble Ecole de Management
2021
Marketing des médias sociaux, méthodes quantitatives d'analyse, gestion de projet
Preparatory class for business schools
Lycée François 1er
2018
Economique et commerciale, option scientifique

CRM Consultant

Marvin K

Senior CRM & Data-Driven Loyalty Consultant

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