Freelancer profile translated to English.
Back to original languageAbout Martin
I support companies in effectively putting innovation, digitalization, and AI into practice – with a clear triad of **Enable**, **Elevate**, and **Execute**.
Enablemeans empowering people and teams specifically. In training and workshops, I impart practice-proven methods and tools, for example on innovation, business model development, agility, customer-centric product development, or the sensible use of AI. My goal is for knowledge not to remain abstract but to become directly applicable.
Elevatestands for sustainable further development. Change doesn't just arise from impulses, but from support in everyday life. That's why I support teams, leaders, and organizations with coaching, sparring, moderation, and Agile Coaching in anchoring new ways of working, improving collaboration, and effectively shaping transformation.
Executemeans taking responsibility for implementation. I support strategic initiatives not only conceptually but also operationally – for example, with innovation and digitalization strategies, OKR setups, AI initiatives, market and technology scouting, or the development of new offerings. This results in concrete outcomes instead of mere concepts.
Myadded valuefor clients lies in the combination of strategic thinking, methodological depth, and many years of implementation experience.
I was responsible for innovation, digital transformation, and AI-related topics in leadership roles at TÜV SÜD for many years – from portfolio and program management to training and coaching, and the introduction of new digital and data-driven offerings.
At the same time, I bring experience from the startup environment and from supporting change processes.
I work in a structured, partnership-oriented manner with a clear focus on impact – so that good ideas become viable solutions.
German
Native or bilingual
English
Fluent
Can work on-site
München (up to 50km)
Experience
- 3W2A -Three Ways To AdvanceFreelance Trainer, Coach and ConsultantCONSULTING AND AUDITSFebruary 2026 - Today (4 months)München, Germany3W2Apositions itself as a partner that not only explains transformation but also makes it effective in three steps: **Enable**, **Elevate**, **Execute**. The use of innovation, digitalization, and AI are strategic capabilities that should be anchored in the company practically, repeatably, and with a view to the big picture.Enablestands for empowering: Teams receive tailor-made training on innovation and AI-related methods, such as Customer Centricity, Ideation, Value Proposition Design, Business Model Generation, Prototyping, Agile Project Management, Design Sprint, or Design Thinking. The customer benefit lies in rapid competence building and immediately usable tools for more structure, focus, and implementation power.Elevatestands for sustainable anchoring: Knowledge should not evaporate after the workshop but be transferred into routines, behaviors, and collaboration through method coaching, sparring, supervision, moderation, Agile Coaching, and Transformation Coaching. The added value is that change becomes "sticky": Teams work more securely, consistently, and effectively in transformation, innovation, and AI application.Executestands for operational responsibility for results: 3W2A takes on strategic projects and tailor-made tasks, e.g., innovation and digitalization strategies, AI implementation, OKR frameworks, market and technology screenings, or GenAI training. This is particularly valuable for clients when resources, experience, or neutral external perspective are lacking: They gain clarity, implementation, and tangible results, not just slides.As a leader, Martin was responsible for innovation & digital roadmaps, portfolios, OKRs, training, coaching, led innovation programs, and successfully implemented digital and AI-related offerings; he brings startup experience from founder coaching. This is complemented by a doctorate, Agile Coach certification, Design Thinking & Business Model Generation training.
- TÜV SÜD Division MobilityHead of Digital & Innovation RoadmapAUTOMOBILEJanuary 2025 - July 2025 (6 months)München, Germany• • Division-wide Innovation Manager; disciplinary lead of the Innovation Mentors and the Division's Innovation & Digitalization Office• • Ownership of divisional innovation & digitalization strategy incl. definition & monitoring of OKRs and Sales & OR impact• • End-to-end management of the innovation and digitalization portfolio and innovation process including financial planning and controlling• • Training and coaching in innovation methodologies, AI tools, and change management
- TÜV SÜD Division MobilityHead of Innovation Excellence, Program Management, Partnering & ScoutingAUTOMOBILEJanuary 2021 - January 2024 (3 years)München, Germany• • Development of the division's innovation strategy in close collaboration with business and service units• • Leadership of the Program Management Office and responsibility for portfolio & program prioritization, management, and executive reporting• • Establishment and expansion of strategic partnerships as well as oversight of publicly funded projects• • Responsibility for the innovation platform of Division Mobility
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Education
- • •Certified Agile Coach & LeaderSteinbeis Augsburg Business School2026• •Certified Agile Coach & Leader
- • •Leadership & Executive Development Programs2023• •Leadership & Executive Development Programs
Skill set
Categories
- Other