Freelancer profile translated to English.

Description

Social Listening Consultant (10 years)

For over 10 years, I have been assisting leading brands such as LVMH, L'Oréal, SNCF, and Stellantis in understanding online conversations.

My expertise includes:

- Trend Reports : Analysis of emerging discussions to anticipate market needs.

- Competitive Analyses : Mapping the strengths and weaknesses of key industry players.

- Crisis Reports : Real-time monitoring to help manage reputational crises.

- Brand / E-reputation Reports : Assessing perception and positioning across social media.

- Communication Campaign Impact Analysis : Measuring results in terms of engagement and visibility.

Key clients: LVMH, L'Oréal, Stellantis, RATP, SNCF, Sanofi, Michelin, Heinkeken, Total Energies, Amazon, etc.

#radarly #synthesio #talkwalker #sprinklr #brandwatch #vetting #influence #SML

Project Management & Digital Transformation Consulting (5 years)

5 years of experience in modernizing business processes and implementing digital solutions for leading companies in their sectors - Renault Banque (Mobilize Financial Services), BNP Paribas, and Natixis - as well as startups (Studely).

I primarily focus on project monitoring, optimizing customer journeys, and improving operational efficiency.

#PMO #PO #agile #benchmark

Industry field of expertise

Languages

English
Fluent
German
Conversational
French
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 10km)

Michelin
Social Listening & Intelligence Consultant
TRANSPORTATION
March 2025 - July 2026 (1 year and 4 months)
- Conducting reputation analyses, competitive benchmarks, and trend reports.
- Monitoring issues related to sustainability, innovation, mobility, and the performance of the brand and its competitors.
- Detecting emerging trends, weak signals, and reputational risks.
Benchmark Competitive Intelligence Consumer Insight Social Listening E-reputation
Meltwater
Social Listening & Consumer Insights Consultant
SOCIAL NETWORKS
May 2015 - January 2025 (9 years and 8 months)
Paris, France
Various types of studies:

Brand analysis & E-reputation: Evaluate a brand’s reputation on social media
Competitive analysis & Benchmarks: Compare a brand's performance with its competitors
Campaign performance: Measure the impact of a marketing campaign on social media
Trends & Insights: Identify emerging trends around a specific industry or topic
Crisis monitoring: Track and analyze crises or "bad buzz" in realtime
Influencers vetting: Select credible and relevant influencers for a campaign

For various sectors:

💎 Luxury
🍷 Wines & Spirits
💊 Pharmaceuticals
📱 Telecoms
🚆 Transport
🏦 Banking
💄 Cosmetics

And major industry players:

LVMH
Pfizer
Orange
Stellantis
Crédit Agricole
Michelin
Etc.
Social Networks Social Listening Social Media Radarly Sprinklr
Studely - Startup
Digital Transformation Consultant
EDUCATION AND E-LEARNING
November 2020 - April 2021 (6 months)
Strategic and operational support for the creation of a neobank for international students:

- Benchmark of existing solutions (KYC, core banking, UX/UI) and competitor offerings.

- Gathering business needs and identifying key functionalities.

- Design and writing of customer journeys (onboarding, account management, support).

- Project management (PMO): stakeholder coordination, deliverable tracking, and deadline management.

#Fintech #Neobank #CustomerJourney #UX #PMO #KYC #DigitalBanking #Benchmark
Benchmark PMO Competitive Intelligence Digital Transformation