Freelancer profile translated to English.
Back to original languageAbout Martin
Hello, my name is Martin Stiffel and I am your expert for marketing and sales strategies. With over 25 years of experience, I have successfully advised and supported numerous entrepreneurs, founders, and franchise systems.
Due to my certifications, my services can be covered by subsidies (e.g., BAFA, IHK, KfW, HWK, Agentur für Arbeit) by 50-100%.
What I offer:
Positioning & Brand Work: Development of a strong brand that stands out from the competition.
Marketing Strategies: Creation and implementation of customized marketing plans.
Sales Strategies: Optimization of sales processes for revenue maximization.
1:1 Coaching & Courses: Individual training to improve your marketing and sales skills.
Consulting on Start-up Issues and Funding: Support for start-ups and growth with valuable tips and government-funded programs.
Who I work with:
I work with self-employed individuals and entrepreneurs from various industries who want to strengthen their brand and improve their market position. My clients value the targeted approach that leads to sustainable success.
My Methods:
Through detailed analyses and targeted strategies, we jointly develop a plan that is perfectly tailored to your goals and needs. Proven methods and innovative approaches ensure sustainable results.
Professional Experience:
- Managing Director, CEO, Marketing Consultant at rückenwind Marketing GmbH: Founder and Managing Director since 1999, specializing in brand positioning and campaign planning.
- Interim CMO/CSO at treefin GmbH, Interim CMO at bao Solutions GmbH between 2019 and 2023
- Lecturer for Marketing Communication: Since 2001, I have been teaching marketing and brand communication at renowned academies.
That should be enough :)
More information is available upon initial personal contact.
Let's strengthen your brand together and take your business to the next level!
German
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Munich (up to 50km)
Experience
- rückenwind Marketing GmbHManaging Director, CEO, Marketing Consultant for Entrepreneurs and FoundersJanuary 1999 - Today (27 years and 5 months)Munich, GermanyFounder and Managing Director of rückenwind Marketing GmbH. Tino Stiffel is a marketing and sales expert, specializing in supporting and advising entrepreneurs, founders, and franchise systems. Areas of expertise include marketing strategies, sales strategies, brand positioning, expansion, campaign planning, as well as start-up issues and funding. Tino Stiffel founded the agency rückenwind in 1999, built up business areas for event, promotion, and marketing, split them into various GmbHs, and built a team of over 30 employees at 3 locations. In 2014, he left the day-to-day business, sold shares from the event and promotion areas, to specialize purely in consulting in the areas of marketing, sales, and business development.
- Campus M21, Studieninstitut für Kommunikation, BAW, Deutsche POP, ...Lecturer marketing communicationMay 2001 - Today (25 years and 1 month)Since 2001 Tino Stiffel incidentally works as a lecturer for several academies. He teaches marketing and brand communication as well as franchise communication to students as well as key note speaker at franchise conferences.
- BAOChief Marketing Officer (interim)August 2023 - December 2023 (4 months)Munich, Germany
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Education
- Certified Marketing Specialist, Marketing & CommunicationBavarian Academy for Advertising and Marketing (BAW)2000Diplom-Marketing-Fachwirt, Marketing & Communication