Freelancer profile translated to English.

Description

Hello! With over 15 years of experience in digital marketing across a wide variety of sectors and broad issues (e-commerce, lead generation, mobile UA...), I am available to help you with acquisition and retention strategies as well as more technical and specific topics.

I have worked for companies like Heetch, Dyson, and Samsung.

From setting up your campaigns to data analysis or strategic recommendations, it will be a pleasure to assist you, my skills are listed here :)

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Kard l Paris
Head of Growth
BANKING AND INSURANCE
April 2021 - Today (5 years and 2 months)
Acquire, activate and engage new families
Ran paid social and paid search campaigns in France
Orchestrated a 1M€ offline campaign across TV, Metro, Digital
Built company-wide & custom dashboards aiming at easing data-driven decisions Forecasted and reported on growth results
Set up our CRM and promotional, and scaled referral programs
Managed a team of 3 people (CRM & UA)
Heetch l Paris
Head of Acquisition - promoted as Head of Growth
TRANSPORTATION
January 2017 - January 2021 (4 years)
Acquire, activate, engage & retain passengers and drivers & maximize LTV, using paid acquisition, CRM and referral programs
Ran performance based and branding campaigns over 6 geos (France, EU and Africa)
Scaled integrated partnerships (eg CityMapper)
Improved SEO, AppStore Optimization & Website CRO
Managed a team of 6 people (UA, CRM, PM)
Actility l Paris
Head of Digital Marketing
ENERGY AND UTILITIES
January 2016 - January 2017 (1 year)
Boost online exposure, generate qualitative leads on paid & organic channels.
Project managed 2 owned websites, delivered case studies, improved SEO strategy
Ran social paid ads (Twitter, LinkedIn) and Search engine advertising
Migrated a full Sales & marketing automation CRM suite