Freelancer profile translated to English.
Back to original languageAbout Martin
I specialize in Meta Ads (formerly Facebook Ads & Instagram Ads) and have chosen to focus on this platform to maximize my expertise.
With over 10 years of experience in digital marketing, and continuous training at J7 Académie, I stay updated on the latest trends and developments in Meta Ads.
With several successful projects, **I am convinced of the potential of Meta advertising**.
But let's be honest: predicting the success of a campaign in advance is simply impossible.
What makes the difference is a rigorous method based on:
- **A quasi-scientific approach to testing**: Nothing is left to chance. Each campaign is designed to test multiple hypotheses and find winning ads.
- **Relevant analysis of results**: Every piece of data is meticulously analyzed to adjust and optimize the strategy.
- **Constant adjustments**: Whether it's to exclude inconclusive tests or to amplify early positive signals, everything is optimized to achieve the best possible performance.
Concretely, how does it work?
- 1. Launching tests:We set up several campaigns to discover what captures attention and generates results.
- 2. Analysis and adjustment:We dive into the numbers, analyze, and adjust the campaigns.
- 3. Optimization:We eliminate what doesn't work, boost what does, and continue to iterate until we find the winning formula.
Whether you want to start your presence on Meta or optimize an existing account, the key to success is to test, analyze, and adjust.No promises, but data-driven results.
Let's work together
I work with passion and seek projects that excite me.
Present your project to me, and I promise a quick response.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Association Agir pour l'EnvironnementInternet Project ManagerCIVIC AND SOCIAL ORGANIZATIONSDecember 2009 - January 2023 (13 years and 1 month)Paris, FranceMy results:✅ from 2000 -> 1 million+ emails;✅ from €0 -> €800,000 in online donations collected over the year.Responsible for online acquisition, retention, communication, and strategy.Some tasks:⚈ Meta ads;⚈ Emailing;⚈ Crowdfunding;⚈ CRM;⚈ Social media;⚈ Web projects;⚈ etc.
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Education
- Professional Bachelor's Degree: WebdesignIUT Belfort-Montbélliard2009Major de Promo