Freelancer profile translated to English.
Back to original languageAbout Martin
As an experienced project manager and consultant for digital marketing and integrated marketing communication (B2C and B2B), I support companies and agencies.
I can develop digital strategies, create concepts, or take responsibility for project implementation. This applies, for example, to the management of relaunches, online campaigns, social media, or lead generation.
Key Services:
- Digital Marketing Analysis and Strategy Development
- Digital Campaigns: Consulting and Project Management for the development and implementation of, e.g., Display, Google AdWords, Social Media, Newsletter Marketing, Mobile Advertising, Content Placements including reporting, campaign optimization, budget management
- Holistic Digital and Offline Campaigns: Conception and Project Management, e.g., for branding / awareness building
- Lead Generation: Development of concepts and implementation for targeted lead generation (B2C, B2B)
Development / further development of company or product websites / intranets: Consulting and Project Management
- Support for special projects, SEO, or management of external partners / service providers
Some references from M – XXL
Bauer Joghurt, Heidelbergcement, Milupa Aptamil, Deutsche Telekom, MEWA-Textilmanagement, ISEGRIM X, JELD-WEN, Mainova etc.
More information about me at: Zur-Botschaft.de
German
Native or bilingual
English
Fluent
French
Basic
Can work on-site
Frankfurt am Main (up to 50km), Wiesbaden (up to 30km)
Experience
- PERPOS Personalmarketing GmbHSenior Executive ConsultantJune 2010 - Today (16 years and 2 months)Darmstadt, GermanyEmployer Branding, Personnel Marketing, Digital Employer Marketing, Career Websites, Social Recruiting
- Zur Botschaft - Online Marketing Consulting >OwnerDIGITAL AND ITJuly 2005 - Today (21 years and 1 month)Schwalbach am Taunus, GermanyDigital Marketing Consulting, Project Management, Online Strategy, Cross-Media Strategy and Implementation, Employer Branding
- REINSCLASSEN GmbH & Co. KG, Hamburg, Frankfurt a. M.Senior Account Manager & Project Manager B2BDIGITAL AND ITMarch 2023 - July 2024 (1 year and 4 months)Frankfurt am Main, GermanyConcept development and implementation of awareness and lead campaigns offline, online, and social media. Also projects for trade fair appearances, brochures, flyers, and CI relaunch of several brands under one corporate umbrella. Basic projects in the area of corporate language.
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Education
- Master of Business Administration, Business AdministrationGeorg-August University Göttingen1998Diplom-Kaufmann, BWL