Martin Penther

I'm an e-commerce practitioner with 24 years of hands-on experience from the inside of an online shop. From 1999 to 2023 I built and ran a specialist sports store single-handedly as a sole proprietor — from the Shopware system and product data to search engine optimization, customer service and shipping.

That means I know the tasks I take on from two decades of daily work, not from theory: maintaining clean product data, writing clear and sales-oriented product descriptions, structuring categories and attributes, and applying SEO basics.

What I can do for you:

- Product data maintenance (creating, updating and structuring items)

- Shopware editing (content, categories, attributes — no coding)

- German product descriptions, written with SEO in mind

- SEO basics (natural keyword use, search-friendly texts)

- Customer communication and support texts

German is my native language, which is a real advantage for German-market product content. I work remotely from Finland — thoroughly, reliably and independently. For you that means less need for explanation and a freelancer who thinks along.