About Martin
French
Native or bilingual
English
Fluent
Experience
- PaLoSuLi ConseilFreelance Strategy and business developmentFebruary 2023 - Today (3 years and 4 months)Nantes, FranceI assist companies in their commercial development facing a one-time or ongoing need. Experienced in technological and international environments, I guide my clients in defining their roadmap and its implementation.▶ Cregg-Paris, Dynamic digital display and luxury media management solutions. (10 months - ongoing)Develop the service offering (rental and second-life offer) - Participate in the marketing overhaul (Brand platform, website, presentation, social media), develop customer and sector diversification (prospect and influencer database).▶ Batiprint3D, Design and manufacturing of robots for building renovation (4 months)Define the buyer persona - Build a prospecting plan and database - Develop key partnerships - Generate new projects (8 new projects in 1 month) - Overhaul communication tools (brochure, sales presentation, social media).▶ Mob-ion, Sustainable and circular electric mobility solutions (6 months)Build a regional Business Plan, Develop the distribution network, Promote▶ Nodewise (Vinci Energies), Digital solutions for tertiary buildingsPromote WiseBMS, AI for energy performance: create a prospecting database (300 contacts) and utilize it (150 exchanges, +55 appointments made in 4 months), Organize and participate in trade shows, Develop the distribution network through the group's partner companies.
- ManitouKey Account Manager - KAMJanuary 2017 - January 2022 (5 years)Nantes, FranceMissions: Define the key account strategy Develop contracts and usage-based sales Respond to tenders Animate subsidiaries within their key account scope and deploy contracts Achievements: Growth +8%/year Scope of €25M Development of full-service framework contracts (Vinci, Bouygues, Saipem, Lufthansa, Singapore Airlines, Airbus…) and international expansion Management of 8 KAMs in subsidiaries
- ManitouBusiness Developer New MarketsJanuary 2012 - January 2016 (4 years)Ancenis, FranceMissions: Analyze markets and define market strategy Prospect new clients and consolidate commercial relationships Structure and adapt product and service offerings Train and support internal and network sales forces Represent the company within consortia (GICAT, GIFAS, EVOLEN) Achievements: Commercial scope of €18M Growth, +6%/year Opening of 8 new accounts (Saipem Technip, Rolls Royce, Surgutneftegas, Armed Forces) Management of 4 market specialists Organization of promotional events (e.g., Eurosatory Budget €70k) Creation of commercial materials (Brochure, Catalog, Videos)
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Education
- Master II Dual Expertise: Advanced Materials and Innovation ManagementESIEE Management2005
- DUT Physical MeasurementsIUT Paul Sabatier2002