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Martin MöllerMM

Martin Möller

Digital Marketing & Website Consultant | 15+ Year

€500/day
Köln, DE
15+ years
Website Relaunch
Project Management
SEO
Web Content
CMS

Average response time: 1 hour

Freelancer profile translated to English.
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About Martin



My specialty: I bring technology, editorial, and business together. As a bridge builder between IT, marketing, and product management. Whether CoreMedia, WordPress, or AEM, I quickly get to grips with systems and processes, optimize editorial workflows, and ensure measurable results such as shorter time-to-market and higher conversion rates.

Examples:
• CoreMedia relaunch of the Envivas/Generali platform including application process optimization
• Website and e-commerce new build at Miltenyi Biotec (23 language versions, 15,000 products)
• Agency-side CoreMedia launch for o2 Germany (3 projects, arsmedium)

I work in a highly structured manner with clear communication. My goal: Projects where I can really make a difference. Whether as part of an agile team or as an external sparring partner with a focus on quality, clarity, and impact.

  • German

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Japanese

    Basic

Can work on-site
Köln (up to 50km), Frankfurt am Main (up to 50km), München (up to 50km)

Experience

  • Generali Deutschland AG
    Lead Website and Online Marketing Manager
    February 2019 - January 2025 (5 years and 11 months)
    Cologne, Germany
    www.generali.de - www.envivas.de
    • Led the 2024 relaunch of the envivas.de website, including content strategy, UX optimization, and SEO – in close coordination with customer service, marketing, legal, and insurance partners.
    • Managed CMS development (CoreMedia) and product funnel processes through two agile development teams – as the central IT-web interface.
    • Over 100% increase in sales after relaunch of an insurance product through conception of product pages, landing pages, and application processes
    • Generalis #1 UX research with AI, A/B tests, analytics, and testing to implement data-driven further developments with a consistent focus on customer experience.
    • Consistently high team ROI in complex organizations with a lot of empathy
    • Budget responsibility and management of external partners and agencies
  • MILTENYI BIOTEC GMBH
    Global Website Manager/Digital Business
    April 2017 - January 2019 (1 year and 9 months)
    www.miltenyibiotec.com
    • Relaunch of the global website and e-commerce landscape (Sitecore to Typo3NEOS) with 15,000 scientific products and 23 language clients
    • Managed agencies in an agile Scrum environment (backlog, sprints) and IT service providers
    • Interface between website and all internal departments and branches in US/DACH/APAC
    • Requirements management for CMS components and training of editors
    • Development of digital & content strategy with e-marketing and product managers
    • Further development of SEO, analytics, and lead generation areas
  • Sabbatical
    Sabbatical
    September 2015 - April 2017 (1 year and 7 months)
    • Stay in Asia, language course in Japan JLPT N5
    • Stay (Working Visa) in Canada/Vancouver, including two months as Project Assistant at Globalme Inc. Smart-glasses UX testing with test subjects for Oakley and Intel.
Check out Martin's experience

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