Martin Mchugh

FlavOil manufacture FMCG brands in the Food & Beverage sector. Our brands are based on healthy plant oils such as High Oleic and regular Sunflower Oils. My role is a UK and International Marketing role. Devising brand names, trademarking, designing new packaging, devising launch plans, experiential marketing, events and distribution strategy. I have worked on several new brands at once, including the launch of Amaise Free From Mayo, NY Brownie Spread, Topa Tomato Paste and High Oleic Sunflower Oil. The team has attended fairs and expos, such as Sial in Paris,IFE at Excel London and Gulfood in Dubai. We have made a breakthrough penetrating the long established Fish & Chip industry with an outstanding new frying Oil - High Oleic Sunflower oil. This is a top-end healthy frying oil that is super-tough yet healthy for the customer as it is very high in natural non-gm monounsaturates. We are having real success with this product and will be exhibiting at Gulfood 2020. We have also established distributors in many European countries and in the UAE. I personally attended the 9th Symposium on Deep Fat Frying in Shanghai in 2017 as part of our commitment to leading the conversation on improving fried food in the national diet.

Manufacturer and retailer of prestige garden ornaments and architectural stonework. Working 2 days per week (replacing a full-time marketer). We have rebranded the company and introduced a new corporate identity, and whole new advertising campaign. The company operates in both the B2B and the B2C space as we manufacture both premium garden ornaments and high end architectural stone components for the architecture and building industries. Working closely with new General Manager (Steve Clark) conducted substantial PR campaign and exhibited at shows including Bronze, silver and Silver-Gilt RHS Medals at recent Chelsea Shows. We created a new website and I have edited the new catalogue. Our marketing channels include traditional print and broadcast with events, SM and email marketing using mailchimp, hootsuite and external agencies.