Freelancer profile translated to English.
Back to original languageAbout Martin
T-Shaped Digital/Performance Marketer with a passion for innovation, passion, and 10+ years of experience
MindSet
>> Fast iteration and decision-making
>> Agile and systemic thinking
>> Passion for and enthusiasm for innovation
>> Out-of-the-box thinking
>> Empathy & creativity first
Digital Marketing - SkillSet
>> Marketing consulting and strategy
>> Media planning & conception (campaign architecture)
>> Project management
>> AI-assisted working methods
>> Performance Marketing (e.g., A/B testing)
>> Analysis & Reporting
Paid Media Channels:
>> Focus Channel: Meta (Facebook, Instagram)
>> Paid Social (Facebook, Instagram Ads, LinkedIn Ads, Pinterest Ads)
>> Programmatic (Display Ads & Online Video)
>> Google Ads (Focus on Google Display Network, but also SEA)
>> Native Advertising (including Outbrain/Teads)
Agile Methods / Project Management
>> Scrum (Professional Scrum Master PSM I certified)
>> Business Coach (Compact Seminar)
>> Design Thinking etc.
Workshops
>> Workshop consulting and planning
>> Preparation and follow-up
>> Moderation
>> Documentation
>> Virtual: Miro Boards
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- SelbstständigDigital MarketingDIGITAL AND ITSeptember 2016 - Today (9 years and 9 months)Hamburg, Germany
- Consulting, planning, and execution of digital marketing measures with a focus on performance marketing
- Focus Channels: Paid Social, Display Advertising, Search Advertising
- esome advertising technologies GmbHProject Lead Innovation & Media ProductsDIGITAL AND ITMay 2022 - Today (4 years and 1 month)Hamburg, Germany
- Identification, evaluation, and seamless integration of digital trends into the development of innovative and efficient customer strategies, as well as adjustments to the product portfolio
- Development and optimization of KPI media products with internal and external stakeholders using agile methods
- Development and implementation of processes and structures for innovation management and continuous involvement in this area
- Development of partner & inventory management (access to various programmatically traded digital inventories, DSPs, DMPs, measurement providers)
- Consulting and management of the operational implementation of cross-channel digital campaigns (Social Media, Video, Mobile, Display, Addressable TV)
- Internal consulting on campaign strategies and mechanics
- InnoGames GmbHSenior Online Marketing ManagerVIDEO GAMES AND ANIMATIONMarch 2016 - March 2017 (1 year)Hamburg, Germany
- Independent campaign management (planning, setup, analysis and optimization, reporting)
- Development of media strategies and a strategy paper for the strategic further development of paid social activities regarding scaling and profitability
- Interdisciplinary project work, including with marketing graphics, conversion rate optimization, and marketing analytics
- Short-, medium-, and long-term budget and profitability planning in coordination with the Head of Social Networks
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Education
- Business Administration - Bachelor of ArtsHamburg University of Applied Sciences2012
- IT System Electronics TechnicianDeutsche Telekom AG2008
Certifications
- Digital Marketing StrategyOMR Education2025
- Creative Strategy DiplomaMiami Ad School / OMR Education2023