Description

Nice to meet you!

Now a freelance strategist for two years, I have 6 years of experience in ad agencies in France.

They include Ogilvy, Marcel, Madame Bovary, Wunderman Thompson.

Some clients I already collaborated with as a freelance:

> Amplify (global brand experience agency) - 4 pitches won (projects for Nike, Ugg, Pokemon, Airbnb) + a project for fashion brand Zimmermann.

> Babel (first independent agency in France) - 2 accounts won (dating app Badoo & Italian railway company Trenitalia - campaign "La Dolce Vita à Grande Vitesse") + other pitches for Ornikar (car insurance) and ANSM (safe use of medical products).

> Brainsonic (independent agency) - 1 account won (clothing retailer Pimkie) + other pitches for BforBank (online bank) and Biogaran (pharmaceutical).

> Herezie (most awarded independent agency in France) - pitch for DS (cars).

> Kuru (independent agency) - brand campaign for Europ Assistance (travel insurance - film "On peut s'en passer, sauf quand on en a besoin").

> The Brand Nation (independent agency) - desk researches for new business.

> NF Études (French team focused on the thinking and implementation of behavioral sciences projects) - forthcoming nudge projects in various locations in France.

During my years in agencies, I had the chance to work with brilliant people.

These collaborations led to some awards, such as:

> 1 SILVER at the Grand Prix Stratégies 2021 for the activation “Misplaced” (ALDI).

> 1 SILVER at the Effie 2018 for the campaign “Mal de dos ? Le bon traitement, c’est le mouvement” (Assurance maladie / French health insurance).

> 1 GOLD and 2 SILVER at the Grand Prix Stratégies 2017 for the campaign “L’Annonce” (Sécurité Routière / French road safety).

See you soon :)

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Ogilvy
Strategic Planner and Behavioral Strategist
October 2017 - January 2022 (4 years and 3 months)
Paris, France
- Key Accounts: ALDI, Herta (n°1 purchased brand in France), Téléfoot (Médiapro).
- Punctual projects for: La Vosgienne (Mondelez), Avène, Perrier, Instagram, Interbev, change.org, Trident (Mondelez), Chanel, ASOS, Allianz, Prince (Mondelez).
- Nudge projects: SNCF (1 project aiming at stopping public urination in stations, 1 project aiming at redirecting the flow of people waiting inside the Gare Montparnasse), Keolis (interventions to reduce tramways related accidents in key French cities).
- New business wins: ALDI, Téléfoot (Médiapro), La Vosgienne (Mondelez).
- Award: 1 SILVER at the Grand Prix Stratégies 2021 for the campaign "Misplaced" (ALDI).
Branding Veille concurrentielle Nudge Stratégie de communication Briefs créatifs
Madame Bovary
Strategic Planner
October 2016 - September 2017 (11 months)
Paris, France
- Accounts: Sécurité Routiè re, Pôle Emploi, APEC, Assurance Maladie.
- New business wins: APEC, l'Artisanat, Assurance Maladie (awareness campaign for low back pain).
- Awards: > 1 SILVER at the Effie 2018 for the campaign "Mal de dos ? Le bon traitement, c'est le mouvement" (Assurance maladie / French health insurance). > 1 GOLD and 2 SILVER at the Grand Prix Stratégies 2017 for the campaign "L'Annonce" (Sécurité Routière / French road safety).
Stratégie de positionnement Stratégie de communication Communication digitale Recommandation stratégique Benchmark
Marcel Worldwide
Strategic Planning Assistant
March 2016 - September 2016 (6 months)
Paris, France
Accounts: Orange (redesign of the brand's services website), Banque Populaire (radio campaign), Oasis (film), DS, Groupama, Intermarché, Cacharel, Vivatech, Nerf (digital campaign), Granola.
Branding Copywriting Communication digitale Publicité Brand content