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Martin KühneMK

Martin Kühne

Creative Director / Marketing Strategist / Content

€850/day
Berlin, DE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Martin

Hey, I'm Martin - aspiring Creative Director, Strategist, and Content Creator.

Raised in Germany and creatively shaped in London and Amsterdam, I bring a true mix of international perspectives to every project. What am I best at? Developing captivating stories that touch people across different cultures and platforms.

For several years, I've primarily focused on social media, especially TikTok. From organic strategies to paid campaigns - I help brands find their unique voice in this dynamic world. Until recently, I worked at VaynerMedia as a Lead Creator and occasional Creative Director, helping brands like Indeed and Visa.

During my time at Vayner, I generated well over 100 million social media impressions in Germany and the UK. The best part? A 106% increase in conversions and an almost doubled view-through rate (VTR) since I took over.

But hey, numbers aren't everything. For me, creativity is the new targeting, and genuine content emerges where there's the courage to be unique. I firmly believe that the best campaigns arise from the perfect blend of strategic planning and creative storytelling. Whether as a strategist behind the scenes, a solo performer, or a team lead - my passion is to bring brands to life through creative marketing.

I have a particular soft spot for outdoor brands, but I'm always open to new challenges. My diverse background - from sales and account management to strategy and team leadership - makes me a true all-rounder who feels equally comfortable in agencies and as a freelancer.

I am currently available and working remotely from Portugal, but I am also frequently on-site in Germany, mostly in Cologne and Berlin.
  • German

    Native or bilingual

  • English

    Native or bilingual

  • French

    Basic

Can work on-site
Berlin (up to 50km), Köln (up to 50km)

Experience

  • vaynermedia
    Lead Creator
    SOCIAL NETWORKS
    November 2024 - December 2024 (1 month)
    - Acting as the go-to creative, known for nailing briefs big or small and your book will be bursting with ideas that show it
    - Working independently and managing junior members of the team
    - Turning pitch-winning concepts into actual campaigns while leading conceptualization and articulation of multi-platform campaigns and tactical executions
    - Working with ACD/CD and with support of Project management and Client partners
    - Primarily focused on short-form video content for TikTok, Instagram and Meta
  • Vaynermedia
    Creative Director
    SOCIAL NETWORKS
    July 2024 - September 2024 (1 month)
    London, United Kingdom
    Lead the creative department for one of VaynerMedias high-profile clients and oversee a team of creatives and strategists working on organic and pain social media content
  • vaynermedia
    Lead Creator
    SOCIAL NETWORKS
    July 2023 - Today (2 years and 11 months)
    - Acting as the go-to creative, known for nailing briefs big or small and your book will be bursting with ideas that show it
    - Working independently and managing junior members of the team
    - Turning pitch-winning concepts into actual campaigns while leading conceptualization and articulation of multi-platform campaigns and tactical executions
    - Working with ACD/CD and with support of Project management and Client partners
    - Primarily focused on short-form video content for TikTok, Instagram and Meta

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Education

  • Master of Science - MS
    The London School of Economics and Political Science (LSE)
    2019
    Master of Science in Global Media and Communications - Overall Distinction Focus: International Marketing: A strategic approach; Disruptive Digital Worlds: Economic Challenges of New Media; Global Environmentalism Politics Dissertation - Distinction Award: 12,000 word examination about climate change communication
  • Bachelor of Science - BS
    Rheinische Friedrich-Wilhelms-Universität Bonn
    2017
    Fundamentals in psychology ranging from general psychology to differential psychology Basis and advanced statistics Advanced Knowledge about SPSS Advanced Focus: Economy Psychology; Affective, Cognitive and Clinical Neuropsychology; Forensic Psychology Optional additional seminars: 12-day creative workshop producing a short-film; advanced photography course; marketing seminar

Skill set

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