Martin G.

Currently responsible for the strategy, planning, and execution of digital media campaigns for an active account in over 30 global markets. I manage activations across a wide range of channels (programmatic, social, SEA, DOOH, CTV, influence, etc.), while integrating key issues such as sustainability, attention, and the transition to cookie-less data strategies.

My main responsibilities:

Development of digital media strategies aligned with global brand objectives

Coordination of specialized teams and partners to ensure smooth campaign launches

Performance monitoring, optimization recommendations, and advanced analytical reporting

Supervision of budget tracking and invoicing

Educational advice to clients on complex digital and technological solutions

Key skills:

International media strategy

Complex multi-channel project management

Performance analysis & optimization

Cross-functional leadership & collaboration

Client education and change management

Fluent English

- Development and implementation of the digital media strategy for the launch of an Asian automotive brand in the European market

- Management and coordination of internal media teams

- Collaboration with media partners to ensure alignment with the defined strategy

- Managing the daily client relationship management as well as in the knowledge of the client

- Contribute to the media strategy conception (paid, owned, earned, shared) and consistency

between on/off leverages and client presentations

- Coordinate and manage the BU’s teams (Expertise, Insights, Content consultants) to provide to

client efficient and valuable media strategy recommendations and operations

- Coordinate and support Local Bu teams in reaching objectives and achieving performance

- Leading the meetings with clients and be responsible of the clients’ reports minutes