Freelancer profile translated to English.
Back to original languageAbout Martin
Graduated from business schools (EM Lyon, HEC Paris) in business administration with a focus on strategy and from a narrative design school (Ecole W) as a marketing/communication/PR manager. I have gained most of my professional experience in positions that were both strategic and operational with high responsibility.
I am curious and adaptable to any type of mission: my culture of learning, business, digital, new technologies, and responsible innovation allows me to be reactive to changing contexts. And that's incidentally what I'm passionate about.
In short: I like people, their ideas, and helping them. (sometimes challenging them...)
More details: I initiate and support large and small entrepreneurs in realizing their projects through 5 key areas:
1) Multidisciplinarity in the fields of entrepreneurship today and tomorrow (business strategy, marketing/com, sales, management, design, digital, finance, tech, content, data);
2) Constant monitoring in an educational research approach on the economic, political, environmental, socio-behavioral, technological, and legal movements of the supported business sector;
3) Experimental iteration of organizations, value propositions, content, target audiences, distribution channels, processes, and operations using digital tools to identify high-performing models with a focus on continuous improvement (Lean management);
4) Use of journalistic methods for analyzing unstructured information resources and BI technologies for analyzing structured data;
5) Leading and executing projects centered on customer experience and value creation for each stakeholder.
This approach methodology stems from the synthesis of the best teachings I have received and my personal life experiences, and it is continuously enriched.
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Saint-Denis (up to 50km), Arrondissement de Saint-Pierre (up to 100km)
Experience
- AdWeb Outremer La réunionSales ManagerCONSULTING AND AUDITSJune 2021 - Today (5 years)Saint-Denis
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Education
- Bachelor in Digital Marketing & CommunicationEcole W2019Obtention du diplôme avec les distinctions du jury. Sujets étudiés en mode 100% projet : - Techniques rédactionnelles journalistiques - Techniques de recherches journalistiques - Photographie - Tournage et montage vidéo - Economie des contenus - Relations presse & publics - Stratégie de communication - Planification et budgétisation - Gestion de projets - UX design - Traitement des données - Direction artistique - Storytelling - Evénementiel
- Global BBA (Master 1) - Strategic ManagementEM LYON Business School2020Réalisation de mon mémoire de recherches appliquées sur le développement et l'alignement des services Marketing et Commercial dans un contexte B to B (note : 15,35/20) Sujets étudiés en anglais : - Transformation digitale - Entrepreneuriat & Intrapreneuriat - Conduite du changement - Manager l'innovation - Audits & diagnostics d'entreprise - Recommandations stratégiques - Ressources humaines - Financement de projets - Supply chain - RSE - Gouvernance d'entreprises
Certifications
- Inbound MarketingHubspot Academy2021
- Center for Commercial and International Managementemlyon business school2020