Freelancer profile translated to English.
Back to original languageAbout Martin
I am an experienced copywriter and concept developer for healthcare and consumer marketing. 20 years of professional experience have not satisfied me, but made me hungrier. It fits that, in addition to pharmaceutical communication (OTC/RX), I also have expertise in the confectionery market and in the field of food supplements.
My specialty is products that require explanation; simpler ones are also easy for me.
English
Fluent
German
Native or bilingual
Remote only
Primarily works remotely
Experience
- Martin Giesel Büro für Text + KonzeptOwnerPRESS AND MEDIASeptember 2020 - Today (5 years and 9 months)Karlsruhe, GermanyFreelance copywriter and concept developer with bundled expertise from 23 previous years as editor, editor-in-chief, copywriter and concept developer
- Specktakulär WerbeagenturSenior Copywriter / Senior Concept DeveloperPRESS AND MEDIAApril 2007 - August 2020 (13 years and 5 months)Karlsruhe, GermanyText, concept and contact for customers from the fields of pharmaceuticals, confectionery, software, hardware stores and more. All media channels from print to TV to web. Specializing in healthcare advertising in the OTC and RX sectors as well as patient and professional communication to doctors and pharmacists
- conceptumCopywriter & Account ExecutivePRESS AND MEDIAJanuary 2004 - December 2006 (3 years)Copywriter for customers from the automotive sector (Ford, Land Rover, Jaguar) with a focus on dealer communication and after-sales materialsSupport of the Hospitality Program of the 2006 FIFA World Cup on behalf of iSe Hospitality
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Education
- Diplom-Betriebswirt BABerufsakademie Ravensburg2001Medien- und Kommunikationswirtschaft PR/Journalismus