Freelancer profile translated to English.
Back to original languageAbout Martin
Marketing, Communication, Brand Experience and Digitalization – from a single source.
I help companies make brands tangible, simplify processes, and successfully implement complex projects. I combine strategic thinking with pragmatic execution – from the initial idea to go-live.
For over 20 years, I have been working at the intersection of marketing, communication, digitalization, and sales. My clients and projects include international brands and companies such as Opel, Stellantis, Mitsubishi Motors, Deutsche Telekom, Toyota, Estée Lauder, Bauer Media, and HUGO BOSS.
My focus areas are:
- Marketing and Communication Consulting
- Brand Management & Corporate Identity
- Project and Interim Management
- Social Media and Digital Marketing
- CRM and Customer Experience
- Process Optimization, Digitalization, and AI
- Stakeholder and Agency Management
- International Project Coordination
My clients particularly value my ability to bridge the gap between different worlds: between management and operational teams, creatives and technicians, and strategy and implementation. I quickly get to grips with new topics, think cross-channel, and keep both the big picture and the crucial details in focus.
In short: If you are looking for an experienced sparring partner who structures and advances complex projects, brings people together, and delivers results, we should talk.
German
Native or bilingual
English
Fluent
French
Basic
Italian
Basic
Can work on-site
Frankfurt am Main (up to 50km), München (up to 20km), Köln (up to 20km), Hamburg (up to 20km), Berlin (up to 10km)
Experience
- AVIOR Marketing- und MediaberatungSenior Account Director and Senior Project ManagerCONSULTING AND AUDITSFebruary 2011 - Today (15 years and 4 months)Bad Homburg, HE, GermanyComprehensive marketing and media consulting with a focus on brands and SMEs. Analysis, strategy development, planning, creation, execution, and control of marketing measures. Project management, process analysis and optimization, marketing automation..., AI management and AI agentsMedia consulting, purchasing, and control.
- VOON Werbeagentur GmbHAccount DirectorAUTOMOBILEJanuary 2024 - July 2024 (6 months)Mannheim, BW, GermanyConsulting and budget responsibility for all CRM activities of Mitsubishi Motors Germany (Frey Import Services GmbH).Strategy and conception, creation and implementation, coordination between client, agency, and external service providers (production, print shops, data handling partners, fulfillment companies, etc.).
- Digitas PixelparkTeam Lead Social Media Stellantis DACHAUTOMOBILEFebruary 2023 - November 2023 (9 months)Hamburg, GermanyTeam leadership on the agency side for social media activities of all 12 STELLANTIS brands in the DACH region: Abarth, Alfa Romeo, OPEL, DS, ...Organizational development, process coordination, international cooperation, content creation and adaptation to local market requirements (legal, linguistic, and cultural), remote/hybrid employee management, escalation management.
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Education
- Trainer Aptitude ExaminationIHK Rhein-Neckar1998Erwerb der Ausbildereignung mit IHK Zertifikat
- Business Administrator (Diplom-Betriebswirt)Duale Hochschule Baden-Württemberg1998Ausbildungsintegriertes Studium der Betriebswirtschaft, Fachrichtung Industrie, mit abschliessender Vertiefung Internationales Marketing und Rechnungswesen.
Certifications
- Master Management with AI (MMAI)SGO Business School