About Martin
Welcome !
J’accompagne les entreprises B2B dans leur stratégie Growth, Go-To-Market et Account-Based Marketing depuis plus de 8 ans.
J'ai accompagné + de 35 entreprises, notamment: Vibe.co, Alan, Qonto, Welcome to the Jungle, Growth Room, Goodays, Livi, Adikteev, ÇaComptePourMoi, Liberkeys, Basile.fr, Nexity, Leganov, Octopus-Haccp, Helio, MobilityWork ...
Skills:
Go-To-Market & ABM
- Structuration de stratégie Go-To-Market
- Génération et enrichissement de TAM (Total Addressable Market)
- Scoring, priorisation et qualification de comptes
- Synchronisation CRM & automatisation des workflows Sales/Growth
- Mise en place de stratégies ABM 1:1, 1 et 1
- Orchestration de campagnes outbound multicanales
Paid Acquisition
- Linkedin Ads (ABM)
- Google Ads (Search, Pmax, Youtube)
Database scraping & Web scraping (exemples) 🤖
- Jobboard: Linkedin, Viadeo, Github, Welcome to the Jungle, Indeed, APEC
- E-commerce: LeBoncoin, Rakuten, Amazon, Ebay
- Search engine: Google Maps, Google My Business
- Réseaux sociaux: Linkedin Sales Navigator, Instagram, Facebook, Tiktok, Twitter
- Site immobilier: Leboncoin, AD France, SeLoger, Nexity
- Hôtellerie & Restauration: Tripadvisor, Booking.com, Yelp,
- Annuaire de pro: Avocats, Artisans
Lead acquisition & Génération de leads 📧
- Outbound (séquence de cold e-mailing automatisée par e-mail, Linkedin, téléphone, ou postcard)
CRM 🛠️
- Configuration, structuration, import & dédoublonnage de database, automation, best practices & formation (Pipedrive Expert, Hubspot, Salesforce)
Autres ⭐
- CRM : HubSpot, Salesforce, Pipedrive
- Data & enrichment : Apollo, Clay, PhantomBuster, BuiltWith, StoreLeads
- Outbound: LemList, Outreach, Reply.io, La Growth Machine
- Automation : Zapier, N8N
- Web scraping & enrichment workflows
- Rev Ops & Growth Ops
N'hésitez pas à me contacter pour tous vos projets (court ou long) ☕️
French
Native or bilingual
English
Fluent
Can work on-site
Paris 15e Arrondissement (up to 50km), Rennes (up to 50km), Lyon (up to 50km), Lille (up to 50km), Marseille (up to 50km)
Experience
- Vibe.coSenior Growth OpsSOFTWARE PUBLISHINGMay 2024 - Today (2 years and 1 month)Paris, FranceSenior Growth Ops | Vibe.coDriving the Go-To-Market (GTM) strategy at the intersection of Growth, RevOps, and Sales Enablement, with a focus on scalable lead generation, automation, and revenue acceleration.Growth & Acquisition
- Designed and executed multi-channel outbound campaigns (cold email, LinkedIn) with a data-driven and performance-oriented approach.
- Built and managed Account-Based Marketing (ABM) campaigns through LinkedIn Ads, targeting high-value accounts.
- Built automated data enrichment workflows using tools like Clay, Similarweb, and BuiltWith, combining lead enrichment, real-time triggers, and personalization at scale.
Revenue Operations (RevOps)- Structured data and workflow alignment across Sales, Growth & Marketing
- Implemented lead scoring and smart allocation models to prioritize prospects based on engagement and potential value.
- Optimized Salesforce to enhance pipeline visibility, data quality, and sales velocity.
- AlanGrowth OpsBANKING AND INSURANCEDecember 2021 - May 2024 (2 years and 5 months)Paris, FranceGrowth Ops dans la crew DemandGen
- Génération de leads quotidiennemenent pour 120 commerciaux répartis sur 3 pays: France, Belgique, Espagne
- Optimisation de la qualité des leads par la mise en place des stratégies de segmentation et de scoring des leads (basées sur les données démographiques de l'entreprise, des évents, des réseaux, et les intentions d'achat récoltés sur Internet)
- Test et learn de nouveaux canaux d'acquisition outbound (Stratégie ABM, Custom Landing page ultra personnalisée, Postal mailing Outbound multi canal
- Analyse & reporting afin de scaler les initiatives performantes
- Qonto - OperationsGrowth recruitment consultantBANKING AND INSURANCEOctober 2021 - December 2021 (2 months)Paris, FranceMission free.Aide à la mise en place d'automatisation et d'outils Growth afin d'optimiser le quotidien des 25 recruteurs présents chez Qonto.
- Audit technique de la stack des TAM (ATS, Data enrichment provider)
- Amélioration des process en place (Workflow & Automation)
- Formation des équipes sur des outils Growth
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- 🎓 Master's DegreeIESEG School of Management2019Dernière année du Master Entrepreunariat et Innovation à l'IESEG School of Management. 5 ème meilleure école de commerce française sur le classement Financial Times 2018
- 🎓 Master's DegreeIndian Institut of Management - Bangalore2018Echange universitaire dans la prestigieuse école de l'IIM à Bangalore. Financial Times: Masters in Management 2018 : Classé 23 ème au rang mondial.
Certifications
- 🎓 Facebook Blue PrintFacebook2016
- Linkedin LearningLinkedin2017