Freelancer profile translated to English.

Description

I drive paid acquisition for DTC e-commerce brands, specializing in health, wellness, and supplements. I don't just set up campaigns: I set up a complete acquisition engine.

WHAT I DO

• Meta (Facebook/Instagram) Media Buying: account structure, profitable scaling, retargeting, CAC/ROAS management.

• Creative Strategy: angles, hooks, formats, awareness scaling, what truly converts in your niche.

• High-volume AI Ad Production: 100+ creatives/month (statics and voice-over videos), at a pace a traditional team can't match.

• Angle-specific Landing Pages to boost conversion rates.

• Clear, decision-oriented reporting (not screenshots).

MY EDGE

Most media buyers buy media. I connect media buying to a creative engine that continuously tests: the real lever in 2026, volume and creative diversity without exploding costs.

MY NICHE: HEALTH / WELLNESS / SUPPLEMENTS

A regulated field where ads get rejected. I master structure/function claims, Meta's constraints on medical advertising, and advertorials that get approved and scale properly.

RESULTS (anonymized)

• Female wellness DTC (15k to 430k/month): Meta budget x3 in one month, ROAS maintained (~3.5), CPA decreasing.

• Health supplements DTC (0 to 10M/year): AI creative engine (100+ creatives/month), top creatives above 3 ROAS, tracking overhauled (less than a third of sales well-attributed before).

• PCOS DTC: educational angle on the key active ingredient, account ROAS near 5, high-performing creatives on cold audiences.

HOW WE WORK TOGETHER

• Meta Audit + quantified action plan within 72h (deducted if we continue).

• Monthly retainer (min. 50k/month ad budget): end-to-end acquisition, or creative strategy only.

• Hourly consulting.

Want to know what's blocking your account? Contact me for a free, no-obligation 15-minute diagnosis.

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Circles
Outsourced CMO & Media Buyer & Creative Strategist - Paid Social (Meta/TikTok)
E-COMMERCE
August 2021 - Today (5 years)
Paris, France
Long-term partner for the natural wellness brand Circles. Comprehensive support from crowdfunding campaign to multi-million euro annual revenue.

Managed paid social acquisition (Meta, TikTok): account structuring, budget scaling, and ROAS optimization.
Creative direction: production of UGC videos, hooks, and visuals designed for conversion.
Outsourced CMO role: acquisition strategy, angle testing, and long-term growth management. aMER, nCAC, Contribution Margin...
Meta Ads Media Buying E-commerce Creative Strategy Customer Acquisition
SisterFeel
Outsourced CMO & Head of Paid Media Acquisition
E-COMMERCE
December 2024 - Today (1 year and 8 months)
Paris, France
Supported the brand SisterFeel to reach the next level. Goal achieved: revenue multiplied by 6 in three months.

Full management of paid media (creative + media buying) to accelerate acquisition.
Production of high-performing creatives (UGC, hooks, visuals) aligned with winning angles.
CMO-level strategic management: defining objectives, budgets, and scaling.
Media Buying Creative Strategy Meta Ads Growth Strategy E-commerce
Nidé.co
Creative Strategist — Paid Social Creative Strategy
E-COMMERCE
December 2025 - Today (8 months)
Paris, France
Supported the e-commerce brand Nidé.co with its advertising creative strategy.

- Defined creative strategy: identified angles, formats, and concepts to test.
- Framed creative briefs (videos, UGC, statics) to feed paid social campaigns.
- Iterated on creatives based on performance to maximize ROAS.
E-commerce Creative Strategy Meta Ads UGC Customer Acquisition